Presentación
Araque Jaramillo, Wilson
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Emerging Trends in Customer Wellbeing: A Bibliometric Analysis
Vargas González, Andrea; Ortegón Cortázar, Leonardo
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Contribution of IT in Scientific Research: A Case of Economic Sciences
Mora Ortega, Tania; Cordero, Dyalá de la O; Solano Soto, Jaime
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Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior
Quisimalín-Santamaría, Hernán; Garzón-Montaguano, Alice; Parra-Jiménez, Anabel
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Affect and Memory: The Effect of Emotional Advertising on Brand Memory
Benavides Polo, Claudia; González Loyola, Pablo
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The Impact of Technological Updating on the Competitiveness of Meat Companies in Cuenca
González González, Christian; Vázquez-Loaiza, Juan Pablo
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The Influence of Business Innovation on Key Success Factors in Organizations
Duarte Sánchez, Derlis; Guerrero Barreto, Rafaela; Kwan Chung, Chap Kau
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Analysis of Logistics Performance and its Impact on Total Bilateral Trade between Colombia and China
Bustamante Matoma, Harold; Vargas González, Jorge
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Proposal for the development of Andean Rural Areas Based on Experiential Tourism. A Case Study of the Community of Santa Bárbara in the Cotacachi canton, Ecuador
Benitez, Juan; Yépez Moreira, Ismael; Flores Torres, Diego
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Epistemología y praxis en estudios organizacionales en Brasil
Faria, José Henrique de
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La evolución del marketing en el siglo XXI: perspectivas integradas para un nuevo entorno organizacional
Lechas Ramos, Ángel
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Integrando perspectivas en el marketing del siglo XXI
Vidal Fernández, Pablo
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Actividades del Área Académica de Gestión de la UASB-E
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Marketing 4.0: Moving from Traditional to Digital
Gallo Mendoza, Gustavo
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