<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2588-0934</journal-id>
<journal-title><![CDATA[Ñawi: arte diseño comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Ñawi]]></abbrev-journal-title>
<issn>2588-0934</issn>
<publisher>
<publisher-name><![CDATA[Escuela Superior Politécnica del Litoral ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2588-09342020000200069</article-id>
<article-id pub-id-type="doi">10.37785/nw.v4n2.a4</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Programa piloto animado infantil sobre causas y consecuencias del cambio climático.]]></article-title>
<article-title xml:lang="en"><![CDATA[Animated children´s pilot program on the causes and consequences of climate change.]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Villafuerte Arias]]></surname>
<given-names><![CDATA[Ronald]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Villegas Redrobán]]></surname>
<given-names><![CDATA[Ronald]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pincay Peredo]]></surname>
<given-names><![CDATA[Francisco]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Borbor Córdova]]></surname>
<given-names><![CDATA[Mercy]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,ESPOL  ]]></institution>
<addr-line><![CDATA[Guayaquil ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,ESPOL  ]]></institution>
<addr-line><![CDATA[Guayaquil ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Casa de la Cultura Ecuatoriana Núcleo del Guayas  ]]></institution>
<addr-line><![CDATA[Guayaquil ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,ESPOL  ]]></institution>
<addr-line><![CDATA[Guayaquil ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>4</volume>
<numero>2</numero>
<fpage>69</fpage>
<lpage>83</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2588-09342020000200069&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2588-09342020000200069&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2588-09342020000200069&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN: El Programa de las Naciones Unidas para el Medio Ambiente (PNUMA) es el portavoz del medio ambiente dentro del sistema de las Naciones Unidas. Su labor abarca evaluar las condiciones y las tendencias ambientales a nivel mundial, regional y nacional, debiendo dicha información ser difundida a todo nivel. Esto involucra para PNUMA el reto de poder llegar con una comunicación clara sobre el tema incluso a nivel de los niños en sus primeros años de escolaridad. Por tanto, este estudio se enfoca en la creación de material audiovisual para niños de entre 7 y 10 años, con el propósito de difundir una cultura ambiental en las aulas. El proyecto propone la producción de un programa de animación 2D para plataformas digitales y dispositivos físicos, cuyo tema de enfoque es la divulgación del cambio climático dentro de las escuelas. Además, plantea criterios de utilización y ejercicios audiovisuales para los niños y la buena utilización de estos nuevos recursos, herramientas de gran diversidad para la educación actual. Así, analiza en detalle un estudio acerca de la comunicación audiovisual infantil, sus éxitos y sus avances.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT:  The United Nations Environment Programme (UNEP) is the spokesperson for the environment within the United Nations system. Its work encompasses assessing environmental conditions and trends at the global, regional and national levels. This information must be spread to all levels. This involves for UNEP the challenge of being able to come up with an understandable communication on the subject even at the level of children in their first years of school. Therefore, this study focuses on the creation of audiovisual material for children between 7 and 10 years, with the purpose of spreading an environmental culture in the classroom. The project proposes the production of an animated 2D program for digital platforms and physical devices that mainly focuses on the popularization of climate change within schools. Also, it proposes judgement of use and audiovisual exercises for children and the good use of these new resources, tools of great diversity for current education. Thus, it thoroughly analyzes a study on children's audiovisual communication, its successes and advances. Keywords: 2D animation; Information campaign; educational communication; children's programs; climate change]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Animación 2D]]></kwd>
<kwd lng="es"><![CDATA[campaña Informativa]]></kwd>
<kwd lng="es"><![CDATA[comunicación educativa]]></kwd>
<kwd lng="es"><![CDATA[programas infantiles]]></kwd>
<kwd lng="es"><![CDATA[cambio climático]]></kwd>
<kwd lng="en"><![CDATA[2D animation]]></kwd>
<kwd lng="en"><![CDATA[Information campaign]]></kwd>
<kwd lng="en"><![CDATA[educational communication]]></kwd>
<kwd lng="en"><![CDATA[children's programs]]></kwd>
<kwd lng="en"><![CDATA[climate change]]></kwd>
</kwd-group>
</article-meta>
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<year>2012</year>
<page-range>546</page-range><publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
