<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2588-0934</journal-id>
<journal-title><![CDATA[Ñawi: arte diseño comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Ñawi]]></abbrev-journal-title>
<issn>2588-0934</issn>
<publisher>
<publisher-name><![CDATA[Escuela Superior Politécnica del Litoral ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2588-09342017000200063</article-id>
<article-id pub-id-type="doi">10.37785/nw.v1n2.a3</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Semiótica y diseño: apuntes para una definición de edición en los productos audiovisuales digitales]]></article-title>
<article-title xml:lang="en"><![CDATA[Semiotics and design: notes for a definition of edition in digital audiovisual products]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Voto]]></surname>
<given-names><![CDATA[Cristina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Buenos Aires  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<volume>1</volume>
<numero>2</numero>
<fpage>63</fpage>
<lpage>74</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2588-09342017000200063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2588-09342017000200063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2588-09342017000200063&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN: El objetivo de las siguientes páginas es establecer una conexión entre proyectualidad y la forma lógica de la abducción en el ámbito de la producción audiovisual en formato digital. En este sentido, a partir de una revisión de la teoría epistémica y cognoscitiva de Charles Sanders Peirce, se define la edición de video en tanto proyecto de montaje de un objeto audiovisual digital. Según una propuesta que podríamos definir como proyectualidad icónica, se rescata la naturaleza cinética y activa de la forma lógica de la abducción. Por su capacidad de conectar aspectos hasta entonces inesperadamente relacionables, la abducción puede habilitar la construcción de razonamientos eficaces, así como estrategias de diseño innovadoras.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT: The purpose of the following pages is to establish a connection between projectuality and the logical form of abduction in the field of audiovisual production in digital format. In this sense, based on a review of the epistemic and cognitive theory of Charles Sanders Peirce, video editing is defined as an assembly&#8217;s project of a digital audiovisual object. According to a proposal that we could define as iconic projectuality, the kinetic and active nature of the logical form of abduction is rescued. By its ability to connect previously unrelated aspects, abduction can enable the construction of effective reasoning as well as innovative design strategies.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Abducción]]></kwd>
<kwd lng="es"><![CDATA[cinético]]></kwd>
<kwd lng="es"><![CDATA[ícono]]></kwd>
<kwd lng="es"><![CDATA[poiesis]]></kwd>
<kwd lng="es"><![CDATA[proyectualidad.]]></kwd>
<kwd lng="en"><![CDATA[Abduction]]></kwd>
<kwd lng="en"><![CDATA[kinetic]]></kwd>
<kwd lng="en"><![CDATA[icon]]></kwd>
<kwd lng="en"><![CDATA[poiesis]]></kwd>
<kwd lng="en"><![CDATA[projectuality.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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