<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2550-6722</journal-id>
<journal-title><![CDATA[Revista Chakiñan de Ciencias Sociales y Humanidades]]></journal-title>
<abbrev-journal-title><![CDATA[Revista Chakiñan]]></abbrev-journal-title>
<issn>2550-6722</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional de Chimborazo]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2550-67222018000200085</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[INTEGRACIÓN DEL DISEÑO PARA EL DESARROLLO DEL SECTOR ARTESANAL EN LA PROVINCIA DE TUNGURAHUA]]></article-title>
<article-title xml:lang="en"><![CDATA[DESIGN INTEGRATION FOR THE DEVELOPMENT OF THE CRAFT MANUFACTURE IN THE PROVINCE OF TUNGURAHUA]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santamaría]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Técnica de Ambato Facultad de Diseño Arquitectura y Artes ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<numero>6</numero>
<fpage>85</fpage>
<lpage>105</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2550-67222018000200085&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2550-67222018000200085&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2550-67222018000200085&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN: Ante la problemática de la no inclusión del diseño en la producción de sectores artesanales en la provincia de Tungurahua o una presencia esporádica proveniente de servicios no profesionales, la búsqueda de mejoras en procesos y un acercamiento a la innovación y desarrollo de nuevos productos a través de la gestión del diseño se desarrolló una investigación con el objetivo de establecer una visión para el sector artesanal basada en la integración del valor del diseño como gestor potencial de la innovación y la creatividad en la mejora de procesos, productos y el acceso a los mercados. Mediante el estudio de casos como método para la comprensión del entorno, se analizaron los ámbitos del diseño, emprendimiento artesanal, la academia e instituciones públicas para establecer nexos entre sectores productivos estratégicos. Los resultados muestran un sector con problemas endémicos estructurales y de calidad, pero con gran potencial creativo, cultural y de sinergias a través de clústeres donde el diseño actúe desarrollando proyectos en las diferentes áreas de la disciplina para su integración a los entornos textil, muebles, piel y calzado; desde la perspectiva de la Industria Cultural y Creativa [ICC]]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT: Given the problem of inclusion of design in the productive processes of the artisan sectors in the province of Tungurahua, or a sporadic presence from non-professional services, the search for improvement in processes and an approach to innovation and development of new products through design management becomes necessary, therefore, the purpose of the investigation focuses on establishing a vision of development of the artisan sector based on the integration of the value of design as a potential manager of innovation and creativity to promote the products improvement process and access to markets. Through case studies as a method for understanding the environment and the object of study, the areas of design, craft entrepreneurship, academia and public institutions are analyzed to establish links between strategic productive sectors. The results show a sector with structural and quality endemic problems, but, with a great creative, cultural and synergy potential through clusters that allow to establish actions where design works for the development of projects in different areas of the discipline for its integration into textile, furniture, leather and footwear environments; seen from the perspective of the Cultural and Creative Industry [CCI].]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[sector artesanal]]></kwd>
<kwd lng="es"><![CDATA[clúster]]></kwd>
<kwd lng="es"><![CDATA[diseño]]></kwd>
<kwd lng="es"><![CDATA[ICC]]></kwd>
<kwd lng="es"><![CDATA[provincia de Tungurahua]]></kwd>
<kwd lng="en"><![CDATA[artisan sector]]></kwd>
<kwd lng="en"><![CDATA[cluster]]></kwd>
<kwd lng="en"><![CDATA[CCI]]></kwd>
<kwd lng="en"><![CDATA[design]]></kwd>
<kwd lng="en"><![CDATA[province of Tungurahua]]></kwd>
</kwd-group>
</article-meta>
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