<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2550-6722</journal-id>
<journal-title><![CDATA[Revista Chakiñan de Ciencias Sociales y Humanidades]]></journal-title>
<abbrev-journal-title><![CDATA[Revista Chakiñan]]></abbrev-journal-title>
<issn>2550-6722</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional de Chimborazo]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2550-67222018000200067</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[LA DISOLUCIÓN POSITIVA DEL DISEÑO EN UN MUNDO LÍQUIDO]]></article-title>
<article-title xml:lang="en"><![CDATA[THE POSITIVE DISSOLUTION OF DESIGN IN A LIQUID WORLD]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[Jessica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de Chimborazo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<numero>6</numero>
<fpage>67</fpage>
<lpage>84</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2550-67222018000200067&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2550-67222018000200067&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2550-67222018000200067&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN: En el presente artículo se discute la presencia de los modelos rígidos de la sociedad versus las nuevas interacciones sociales propiciadas por la modernidad liquida en un entorno de mercado difuso, bajo la incertidumbre de cambios que complican la detección de necesidades. Es importante que en base a esta realidad se analice la distorsión sufrida por el término Diseño a través del tiempo, y cómo este, aplicado de manera eficiente puede lograr la incorporación de la empresa al ámbito de la innovación. Para realizar esta investigación se ha escogido el método cualitativo del análisis de contenidos de autores que tratan temas como: modernidad liquida, diseño en la sociedad, gestión del diseño, integración del diseño en la empresa y diseño e innovación. Diversos criterios se analizan para determinar las verdaderas acciones del diseño y cómo este participa en un entorno empresarial, además, de cómo se debe impulsar para una mejor aceptación y éxito en sus funciones. Como conclusiones, se destaca la necesidad de una base metodológica, así como la adopción de un enfoque social y productivo desde el Diseño, como factores clave que den paso a estrategias y políticas promotoras de su inserción en distintos niveles sociales e industriales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT: In this article we discuss the presence of rigid models of society versus the new social interactions fostered by liquid modernity in a diffuse market environment, under the uncertainty of changes that complicate the detection of real needs. It is important to analyze the distortion suffered by the term design over time based on this reality, and how this applied efficiently can achieve incorporating the company in the field of innovation. To carry out this research, we have chosen the qualitative method of content analysis of authors who deal with topics such as: liquid modernity, design in society, design management, the integration of design in the company and design and innovation. Several criteria are analyzed to determine the true actions of the design and how it participates in a business environment, in addition, how should be promoted for better acceptance and success in their functions. The analysis highlights the need for a methodological basis, a focus on the social and productive from design as a key factor that gives a way to strategies and policies that promote their insertion in different social and industrial levels.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Desarrollo]]></kwd>
<kwd lng="es"><![CDATA[Diseño]]></kwd>
<kwd lng="es"><![CDATA[Evolución]]></kwd>
<kwd lng="es"><![CDATA[Modernidad líquida]]></kwd>
<kwd lng="es"><![CDATA[Empresa]]></kwd>
<kwd lng="en"><![CDATA[Development]]></kwd>
<kwd lng="en"><![CDATA[Design]]></kwd>
<kwd lng="en"><![CDATA[Evolution]]></kwd>
<kwd lng="en"><![CDATA[Liquid modernity]]></kwd>
<kwd lng="en"><![CDATA[Enterprise]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Argán]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[Walter Gropius y la Bauhaus]]></source>
<year>2006</year>
<publisher-loc><![CDATA[España ]]></publisher-loc>
<publisher-name><![CDATA[Abada Editores]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bauman]]></surname>
<given-names><![CDATA[Z]]></given-names>
</name>
</person-group>
<source><![CDATA[Modernidad Líquida]]></source>
<year>2004</year>
<edition>Tercera</edition>
<publisher-loc><![CDATA[Argentina ]]></publisher-loc>
<publisher-name><![CDATA[Fondo de Cultura Económica]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Best]]></surname>
<given-names><![CDATA[K]]></given-names>
</name>
</person-group>
<source><![CDATA[Management del diseño]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Barcelona, España ]]></publisher-loc>
<publisher-name><![CDATA[Parramón Ediciones]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bonsiepe]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[Del objeto a la interfase: Mutaciones del diseño]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Argentina ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Infinito]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bonsiepe]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[Diseño y crisis]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Valencia, España ]]></publisher-loc>
<publisher-name><![CDATA[Campgràfic]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Borja de Mozota]]></surname>
<given-names><![CDATA[B]]></given-names>
</name>
</person-group>
<source><![CDATA[Design Management]]></source>
<year>2003</year>
<publisher-loc><![CDATA[New York, USA ]]></publisher-loc>
<publisher-name><![CDATA[Allworth Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chaves]]></surname>
<given-names><![CDATA[N]]></given-names>
</name>
</person-group>
<source><![CDATA[El oficio de diseñar. Barcelona]]></source>
<year>2001</year>
<publisher-loc><![CDATA[España ]]></publisher-loc>
<publisher-name><![CDATA[Gustavo Gili]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Droste]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Bauhaus]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Bremen, Alemania ]]></publisher-loc>
<publisher-name><![CDATA[Taschen]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Finizio]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[Design &amp; Management]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Milan, Italia ]]></publisher-loc>
<publisher-name><![CDATA[Skira]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Models of Design: Envisioning a Future Design Education]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Friedman]]></surname>
<given-names><![CDATA[K]]></given-names>
</name>
</person-group>
<source><![CDATA[Visible Language]]></source>
<year>2012</year>
<volume>46</volume>
<numero>1/2</numero>
<issue>1/2</issue>
<page-range>132-53</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jones]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<source><![CDATA[Métodos de Diseño]]></source>
<year>1982</year>
<edition>Tercera</edition>
<publisher-loc><![CDATA[Barcelona, España ]]></publisher-loc>
<publisher-name><![CDATA[Gustavo Gili]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Julier]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[La Cultura del Diseño]]></source>
<year>2010</year>
<publisher-loc><![CDATA[Barcelona, España ]]></publisher-loc>
<publisher-name><![CDATA[Gustavo Gili]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Koostra]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[The Incorporation of Design Management in Today&#8217;s BusinessPractices]]></source>
<year>2009</year>
<publisher-name><![CDATA[Holland University of Applied Sciences]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lecuona]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Manual sobre Gestión de Diseño para empresas que abren nuevos mercados]]></source>
<year>2007</year>
<publisher-loc><![CDATA[Barcelona, España ]]></publisher-loc>
<publisher-name><![CDATA[BCD, Barcelona Centro de Diseño]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lecuona]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Diseño Estratégico. Guía Metodológica]]></source>
<year>2010</year>
<publisher-loc><![CDATA[Asturias ]]></publisher-loc>
<publisher-name><![CDATA[Fundación Prodintec]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Manzini]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<source><![CDATA[Cuando todos diseñan: Una introducción al diseño para la innovación social]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Gráficas Muriel]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[II Técnicas y Análisis de Datos]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pérez]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[Investigación Cualitativa. Retos e Interrogantes]]></source>
<year>1994</year>
<publisher-loc><![CDATA[Madrid, España ]]></publisher-loc>
<publisher-name><![CDATA[Editorial La Muralla]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<article-title xml:lang=""><![CDATA[The Measurement of Scientific, Technological and Innovation Activities]]></article-title>
<collab>OECD</collab>
<source><![CDATA[Frascati Manual 2015: Guidelines for Collecting and Reporting Data on Research and Experimental Development]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Paris, Francia ]]></publisher-loc>
<publisher-name><![CDATA[OECD Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<collab>OCDE</collab>
<collab>Eurostat</collab>
<source><![CDATA[Manual de Oslo. Guía para la recogida e interpretación de datos sobre innovación]]></source>
<year>2006</year>
<edition>3ra</edition>
<publisher-loc><![CDATA[Madrid, España ]]></publisher-loc>
<publisher-name><![CDATA[Grupo TRAGSA]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tasma]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Loeb]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
</person-group>
<source><![CDATA[Et si on Remettait les computeurs à zéro? Hypothèses pour des futurs probables]]></source>
<year>1998</year>
<publisher-loc><![CDATA[Paris, Francia ]]></publisher-loc>
<publisher-name><![CDATA[VIA]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Van Boeijen]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Daalhuizen]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[van der Schoor]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Zijlstra]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
</person-group>
<source><![CDATA[Delft Design Guide: Design Strategies and Methods]]></source>
<year>2014</year>
<edition>2a</edition>
<publisher-loc><![CDATA[Delft, Países Bajos ]]></publisher-loc>
<publisher-name><![CDATA[BIS Publishers]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
