<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2528-7907</journal-id>
<journal-title><![CDATA[Revista San Gregorio]]></journal-title>
<abbrev-journal-title><![CDATA[Revista San Gregorio]]></abbrev-journal-title>
<issn>2528-7907</issn>
<publisher>
<publisher-name><![CDATA[Universidad San Gregorio de Portoviejo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2528-79072025000100001</article-id>
<article-id pub-id-type="doi">10.36097/rsan.v1i61.3247</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Productividad de las Pymes del canal tradicional en el Noroeste de México]]></article-title>
<article-title xml:lang="en"><![CDATA[Productivity of traditional trade smes in Northwestern Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Beltrán Luna.]]></surname>
<given-names><![CDATA[Zugey Enriqueta]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ochoa Jiménez.]]></surname>
<given-names><![CDATA[Sergio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Flores López.]]></surname>
<given-names><![CDATA[José Guadalupe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>05</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>05</month>
<year>2025</year>
</pub-date>
<volume>1</volume>
<numero>61</numero>
<fpage>1</fpage>
<lpage>7</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2528-79072025000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2528-79072025000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2528-79072025000100001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El canal tradicional desempeña un papel fundamental en la economía, ya que agrupa comercios que representan una fuente clave de empleo y dinamismo en el mercado. Sin embargo, las Pequeñas y Medianas Empresas (Pymes) comerciales que operan dentro de este canal enfrentan diversos desafíos que pueden afectar su productividad y competitividad. En este contexto, el presente estudio tuvo como objetivo identificar los factores que limitan la productividad de las Pymes comerciales del canal tradicional en el Municipio de Cajeme, ubicado en el norte de México. Se realizó un estudio de tipo descriptivo, no experimental, cuantitativo y transversal. Se recopiló información de 158 empresas, a través de una encuesta en línea de 33 preguntas, cuya información generada se analizó en el software SPSS versión 24. Los principales resultados, permiten afirmar que la productividad del canal tradicional es afectada por la falta de aplicación de la mejora continua en estos comercios, la falta de formalización de procesos, infraestructura, carencia de conocimiento de la plaza y equipamiento administrativo, impactando de forma negativa. Asimismo, la pérdida de posicionamiento, se ha generado por la diversidad de productos y servicios y el incipiente uso de la tecnología. Es recomendable la adaptación a los tiempos actuales de uso tecnológico y servicio expedito de calidad para los consumidores.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The traditional channel plays a fundamental role in the economy, as it comprises businesses that serve as a key source of employment and market dynamism. However, Small and Medium-sized Enterprises (SMEs) operating within this channel face various challenges that can impact their productivity and competitiveness. In this context, the present study aimed to identify the factors limiting the productivity of SMEs in the traditional channel in the Municipality of Cajeme, located in northern Mexico. A descriptive, non-experimental, quantitative, and cross-sectional study was conducted. Data was collected from 158 companies through an online survey consisting of 33 questions, and the generated information was analyzed using SPSS software version 24. The main findings indicate that productivity in the traditional channel is negatively affected by the lack of continuous improvement practices, absence of process formalization, insufficient infrastructure, limited market knowledge, and inadequate administrative equipment. Additionally, the loss of market positioning has been driven by product and service diversification and the incipient use of technology. It is recommended that businesses adapt to current technological advancements and improve their service quality and efficiency to meet consumer demands effectively. .]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Productividad]]></kwd>
<kwd lng="es"><![CDATA[calidad]]></kwd>
<kwd lng="es"><![CDATA[innovación]]></kwd>
<kwd lng="es"><![CDATA[sustentabilidad]]></kwd>
<kwd lng="es"><![CDATA[competitividad]]></kwd>
<kwd lng="es"><![CDATA[comercialización]]></kwd>
<kwd lng="en"><![CDATA[Productivity]]></kwd>
<kwd lng="en"><![CDATA[quality]]></kwd>
<kwd lng="en"><![CDATA[innovation]]></kwd>
<kwd lng="en"><![CDATA[sustainability]]></kwd>
<kwd lng="en"><![CDATA[competitiveness]]></kwd>
<kwd lng="en"><![CDATA[commercialization]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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