<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2528-7907</journal-id>
<journal-title><![CDATA[Revista San Gregorio]]></journal-title>
<abbrev-journal-title><![CDATA[Revista San Gregorio]]></abbrev-journal-title>
<issn>2528-7907</issn>
<publisher>
<publisher-name><![CDATA[Universidad San Gregorio de Portoviejo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2528-79072024000200063</article-id>
<article-id pub-id-type="doi">10.36097/rsan.v1i58.2539</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Análisis de la identidad visual corporativa de los medios periodísticos digitales de Manabí]]></article-title>
<article-title xml:lang="en"><![CDATA[Analysis of the corporate visual identity of digital journalistic media in Manabí]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Andraus Quintero]]></surname>
<given-names><![CDATA[Cesar Enrique]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramirez Véliz.]]></surname>
<given-names><![CDATA[Erika Thalía]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad San Gregorio de Portoviejo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad San Gregorio de Portoviejo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2024</year>
</pub-date>
<volume>1</volume>
<numero>58</numero>
<fpage>63</fpage>
<lpage>69</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2528-79072024000200063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2528-79072024000200063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2528-79072024000200063&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En el actual entorno de comunicación digital en Manabí, el presente estudio analiza la identidad visual corporativa de los medios periodísticos digitales, esencial para entender cómo estos se presentan visualmente a una audiencia conectada y exigente. Este análisis se centra en el diseño, colores, tipografía y elementos visuales, utilizando un enfoque metodológico mixto. Se seleccionaron cinco medios significativos por su alcance y trayectoria para el periodo 2020-2023. Los hallazgos indican una fuerte priorización del contenido visual, con un uso predominante de imágenes y videos para atraer audiencias y fortalecer el reconocimiento de marca. Aunque esta estrategia se alinea con las tendencias actuales del marketing digital, se observó que algunos medios podrían mejorar en coherencia visual y en la interacción con la audiencia. Los resultados sugieren que la identidad visual no solo influye en la percepción del usuario sino también en el reconocimiento y la interacción en línea. Se concluye que la mejora en estas áreas podría potenciar el compromiso y la viralidad del contenido periodístico, ofreciendo perspectivas valiosas para los medios en un mercado altamente competitivo y en constante evolución.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In the current digital communication environment in Manabí, this study analyzes the corporate visual identity of digital journalistic media, essential to understand how they are presented visually to a connected and demanding audience. This analysis focuses on design, colors, typography and visual elements, using a mixed methodological approach. Five significant media were selected due to their scope and trajectory for the period 2020-2023. The findings indicate a strong prioritization of visual content, with a predominant use of images and videos to engage audiences and strengthen brand recognition. Although this strategy aligns with current digital marketing trends, it was observed that some media could improve in visual coherence and interaction with the audience. The results suggest that visual identity not only influences user perception but also online recognition and interaction. It is concluded that improvement in these areas could enhance the engagement and virality of journalistic content, offering valuable perspectives for the media in a highly competitive and constantly evolving market.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[audiencia]]></kwd>
<kwd lng="es"><![CDATA[compromiso]]></kwd>
<kwd lng="es"><![CDATA[comunicación digital]]></kwd>
<kwd lng="es"><![CDATA[diseño visual]]></kwd>
<kwd lng="es"><![CDATA[estrategia visual]]></kwd>
<kwd lng="es"><![CDATA[identidad visual corporativa]]></kwd>
<kwd lng="es"><![CDATA[medios periodísticos digitales]]></kwd>
<kwd lng="en"><![CDATA[audience]]></kwd>
<kwd lng="en"><![CDATA[commitment]]></kwd>
<kwd lng="en"><![CDATA[digital communication]]></kwd>
<kwd lng="en"><![CDATA[visual design]]></kwd>
<kwd lng="en"><![CDATA[visual strategies]]></kwd>
<kwd lng="en"><![CDATA[corporate visual identity]]></kwd>
<kwd lng="en"><![CDATA[digital journalistic media]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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