2528-7907
2528-7907
S2528-79072022000300062
10.36097/rsan.v0i51.2041
Mexico
México
Mexico
00
11
2022
00
11
2022
1
51
62
77
[
American Marketing Association
2014
]
[
2013
11
5
5
650-5
]
[
2010
21
5
5
550-60
]
[
2009
40
2
2
189-200
]
[
2001
]
[
2011
7
2
2
]
[
2009
1
124-31
]
[
2011
1
1
50-68
]
[
2015
23
7
7
417-34
]
[
2013
28
5
5
396-410
]
[
2007
1
13
13
26-41
]
[
2008
24
2
2
25-7
]
[
2015
172
463-70
]
[
1998
15
3
3
265-81
]
[
2009
11
4
4
315-30
]
[
1995
20
4
4
961-85
]
[
2013
66
10
10
1709-15
]
[
2014
42
7
7
613-25
]
[
2015
11
3
3
1-16
]
[
2013
41
2
2
151-70
]
[
2007
5
4
4
1-10
]
[
1991
37
031-63
]
[
2018
]
[
2017
4
3
3
129-43
]
[
2015
17
1
1
103-26
]
[
2010
5
2
2
166-90
]
[
2005
8
4
4
357 - 370
]
[
2011
12
2
2
73-83
]
[
2018
15
2
2
151-69
]
[
2009
40
157
157
189-99
]
[
2014
]
[
2016
]
[
Sistema de Información Empresarial Mexicano
2013
]
[
2012
1
1
1
26-39
]
[
2011
2
1
1
18-23
]
[
2016
5
5
5
25-33
]
[
2013
]