<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2528-7907</journal-id>
<journal-title><![CDATA[Revista San Gregorio]]></journal-title>
<abbrev-journal-title><![CDATA[Revista San Gregorio]]></abbrev-journal-title>
<issn>2528-7907</issn>
<publisher>
<publisher-name><![CDATA[Universidad San Gregorio de Portoviejo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2528-79072020000100119</article-id>
<article-id pub-id-type="doi">10.36097/rsan.v1i38.1197</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La creación de fanpage en el desarrollo de emprendimientos locales]]></article-title>
<article-title xml:lang="en"><![CDATA[The creation of a fanpage in the development of local enterprises]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Dueñas Espinoza]]></surname>
<given-names><![CDATA[Francisco Xavier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zambrano García]]></surname>
<given-names><![CDATA[Jorge Tomás]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cano Pita]]></surname>
<given-names><![CDATA[Galo Enrique]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Párraga Patiño4]]></surname>
<given-names><![CDATA[Evelyn Jackeline]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad San Gregorio de Portoviejo  ]]></institution>
<addr-line><![CDATA[ Manabí]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad San Gregorio de Portoviejo Estudiante de último nivel de la Carrera de Marketing ]]></institution>
<addr-line><![CDATA[ Manabí]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad San Gregorio de Portoviejo  ]]></institution>
<addr-line><![CDATA[ Manabí]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad San Gregorio de Portoviejo  ]]></institution>
<addr-line><![CDATA[ Manabí]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2020</year>
</pub-date>
<numero>38</numero>
<fpage>119</fpage>
<lpage>133</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2528-79072020000100119&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2528-79072020000100119&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2528-79072020000100119&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las redes sociales se han convertido en una herramienta fundamental para el desarrollo empresarial, principalmente en los procesos de comunicación con sus mercados y los emprendimientos; por pequeños que resulten, no son ajenos a esta tendencia. El presente artículo muestra los resultados alcanzados por cinco emprendimientos locales que diseñaron sus fanpages, con el apoyo de estudiantes de la carrera de Marketing de la Universidad San Gregorio de Portoviejo, dentro del proyecto de vinculación Asesoramiento Comercial a Operadores Económicos para el Desarrollo de la Economía Popular y Solidaria y PyMES. Para evaluar los resultados, se aplicó una metodología cualitativa, mediante la técnica de la Entrevista a los emprendedores, de quienes se obtuvo sus percepciones respecto a las mejoras logradas en sus procesos comerciales, una vez puesta en marcha sus fanpages.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Social networks have become a fundamental tool for business development, mainly in the processes of communication with their markets and enterprises, however small, are not alien to this trend. This article shows the results achieved by five local enterprises that designed their fanpages, with the support of students of the Marketing career of the San Gregorio University of Portoviejo, within the project of commercial advice to Economic Operators for the Development of the Economy Popular and Solidarity and SMEs. To evaluate the results, a qualitative methodology was applied, through the Entrepreneurs Interview technique, from whom their perceptions were obtained regarding the improvements achieved in their commercial processes, once their fanpages were launched.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Economía popular]]></kwd>
<kwd lng="es"><![CDATA[emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[fanpage]]></kwd>
<kwd lng="es"><![CDATA[marketing digital]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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