<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2528-7907</journal-id>
<journal-title><![CDATA[Revista San Gregorio]]></journal-title>
<abbrev-journal-title><![CDATA[Revista San Gregorio]]></abbrev-journal-title>
<issn>2528-7907</issn>
<publisher>
<publisher-name><![CDATA[Universidad San Gregorio de Portoviejo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2528-79072019000200198</article-id>
<article-id pub-id-type="doi">10.36097/rsan.v1i35.1109</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[&gt;La cultura organizacional como base para la permanencia en las organizaciones.]]></article-title>
<article-title xml:lang="en"><![CDATA[Organizational culture as a basis for the permanence of organizations.]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Palafox Soto]]></surname>
<given-names><![CDATA[María Olivia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ochoa Jiménez]]></surname>
<given-names><![CDATA[Sergio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jacobo Hernández]]></surname>
<given-names><![CDATA[Carlos Armando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<numero>35</numero>
<fpage>198</fpage>
<lpage>207</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2528-79072019000200198&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2528-79072019000200198&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2528-79072019000200198&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen. Los estudios de cultura organizacional son cada vez más relevantes en el panorama actual, debido a su importancia como activo intangible de la organización, es por ello que el presente trabajo tiene como finalidad identificar los elementos que conforman la cultura organizacional por medio de una revisión sistemática, que contribuya al buen funcionamiento y permanencia de las organizaciones a través del tiempo. Los principales hallazgos afirman que el bienestar laboral, misión, visión, valores, objetivos, liderazgo, participación, entre otros elementos influyen en la permanencia de las empresas. Por ello, se recomienda que las organizaciones den primordial importancia a los aspectos que configuran la cultura, contribuyendo a que las empresas subsistan a través del tiempo, además de seguir realizando revisiones de literatura de este tipo como base importante para futuras investigaciones.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Cultura organizacional]]></kwd>
<kwd lng="es"><![CDATA[elementos]]></kwd>
<kwd lng="es"><![CDATA[organizaciones]]></kwd>
<kwd lng="es"><![CDATA[permanencia]]></kwd>
<kwd lng="es"><![CDATA[investigaciones]]></kwd>
<kwd lng="en"><![CDATA[Organizational culture]]></kwd>
<kwd lng="en"><![CDATA[elements]]></kwd>
<kwd lng="en"><![CDATA[organizations]]></kwd>
<kwd lng="en"><![CDATA[permanence]]></kwd>
<kwd lng="en"><![CDATA[researches]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alvesson]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Understanding organizational culture]]></source>
<year>2012</year>
<publisher-loc><![CDATA[SAGE ]]></publisher-loc>
<publisher-name><![CDATA[England]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Cultura organizacional en las instituciones prestadoras de servicios de salud del Valle de Aburrá]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Arboleda]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Revista ciencias de salud]]></source>
<year>2017</year>
<volume>15(2),</volume>
<page-range>247-58</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Values, Organizational Culture and Firm Outcomes]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Berson]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Oreg]]></surname>
<given-names><![CDATA[S.,]]></given-names>
</name>
<name>
<surname><![CDATA[Dvir]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Organizational Behavior]]></source>
<year>2008</year>
<volume>29(5</volume>
<page-range>615-33</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Borda]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Rodríguez]]></surname>
<given-names><![CDATA[C.,]]></given-names>
</name>
<name>
<surname><![CDATA[Guarín]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Diagnóstico de cultura organizacional en el hotel grand house]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Bogotá ]]></publisher-loc>
<publisher-name><![CDATA[Universidad de la Sabana,]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Cultura organizacional y bienestar laboral]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Calderón]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Murillo]]></surname>
<given-names><![CDATA[S.,]]></given-names>
</name>
<name>
<surname><![CDATA[Torres]]></surname>
<given-names><![CDATA[K]]></given-names>
</name>
</person-group>
<source><![CDATA[Cuadernos de Administración]]></source>
<year>2003</year>
<volume>16(25)</volume>
<page-range>109-37</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cantú D.]]></surname>
<given-names><![CDATA[H]]></given-names>
</name>
</person-group>
<source><![CDATA[Desarrollo de una cultura de calidad. México]]></source>
<year>2001</year>
<publisher-loc><![CDATA[SA de CV ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill. Interamericana Editores]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Medición de la cultura organizacional]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carrillo]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<source><![CDATA[Ciencias Administrativas]]></source>
<year>2016</year>
<volume>8</volume>
<page-range>1-23</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chabaud]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Cultura organizacional e identidad]]></source>
<year>2007</year>
<page-range>25-45</page-range><publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Hospitalidad-Esdai]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Antecedentes teóricos y niveles de análisis de la identidad organizacional]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Contreras]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Hernández]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<source><![CDATA[Nova Scientia]]></source>
<year>2011</year>
<volume>3(6</volume>
<page-range>158-79</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Cultura organizacional: evolución en la medición]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cújar]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Ramos]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Hernández]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
</person-group>
<source><![CDATA[Estudios Gerenciales]]></source>
<year>2013</year>
<volume>29</volume>
<page-range>350-5</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Modeling the Relationship between Diversity, Inclusion, Organizational Culture, and Employee Well-Being, Job Satisfaction and Organizational]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Finder]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Wind]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Mor]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Commitment. Administraion in social work]]></source>
<year>2008</year>
<volume>31(3</volume>
<page-range>63-94</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Una aproximación al concepto de cultura organizacional]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[García]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<source><![CDATA[Universitas Psychologica]]></source>
<year>2006</year>
<volume>5(1)</volume>
<page-range>163-74</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[La cultura humana y su interpretación desde la perspectiva de la cultura organizacional.]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[García]]></surname>
<given-names><![CDATA[O.]]></given-names>
</name>
</person-group>
<source><![CDATA[Pensamiento y gestión]]></source>
<year>2007</year>
<volume>22</volume>
<page-range>143-54</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Giraldo]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Esparragoza]]></surname>
<given-names><![CDATA[D]]></given-names>
</name>
</person-group>
<source><![CDATA[Gerencia de marketing]]></source>
<year>2016</year>
<publisher-loc><![CDATA[Colombia ]]></publisher-loc>
<publisher-name><![CDATA[ECOE Ediciones]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Cultura organizacional e identidad productiva propuesta para el análisis de las organizaciones colombianas]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gómez]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Umbral científico]]></source>
<year>2008</year>
<volume>1(13</volume>
<page-range>56-64</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Huang]]></surname>
<given-names><![CDATA[H]]></given-names>
</name>
</person-group>
<source><![CDATA[Investigation of the fit among current and preferred organizational cultures, personality styles, and job attitudes in employees of international tourist hotels in Taiwan]]></source>
<year>2005</year>
<publisher-loc><![CDATA[Idaho State University ]]></publisher-loc>
<publisher-name><![CDATA[ProQuest]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Cultura organizacional y liderazgo: Reflexiones sobre algunos resultados de entidades bancarias]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[León]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
</person-group>
<source><![CDATA[Revista de Psicología del Trabajo y de las Organizaciones]]></source>
<year>2001</year>
<volume>17(2</volume>
<page-range>155-72</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Influences of Organizational Culture on Learning in Public Agencies.]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mahler]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Journal of Public Administration Research and Theory]]></source>
<year>1997</year>
<volume>7(4</volume>
<page-range>519-40</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Revisiones sistemáticas exploratorias]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Manchado]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Tamames]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[L.,]]></given-names>
</name>
<name>
<surname><![CDATA[Veiga de Cabo]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Medicina y seguridad del trabajo]]></source>
<year>2009</year>
<volume>55(216</volume>
<page-range>12-9</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Montaña]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Torres]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[Caracterización de la cultura organizacional y lineamientos de intervención para la implementación de proceso de cambio en las organizaciones caso empresa sector financiero]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Bogotá ]]></publisher-loc>
<publisher-name><![CDATA[Universidad del Rosario]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Hacia la construcción de un modelo de cultura organizacional orientada al mercado]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Páramo]]></surname>
<given-names><![CDATA[D]]></given-names>
</name>
</person-group>
<source><![CDATA[Revista Colombiana de Marketing]]></source>
<year>2001</year>
<volume>2(2</volume>
<page-range>1-27</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Cultura organizacional desde la teoría de Edgar Schein. Estudio fenomenológico]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pedraza-Álvarez]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Obispo-Salazar]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Vásquez-González]]></surname>
<given-names><![CDATA[L.,]]></given-names>
</name>
<name>
<surname><![CDATA[Gómez-Gómez]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Revista Clío América]]></source>
<year>2015</year>
<volume>9(17</volume>
<page-range>17-25</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Cultura organizacional e identidad]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pous]]></surname>
<given-names><![CDATA[G. C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Hospitalidad ESDAI,]]></source>
<year>2007</year>
<volume>1(11</volume>
<page-range>25-45</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Cambio de cultura organizacional para empresas que requieren evolucionar hacia la competitividad]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Restrepo]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Fajardo]]></surname>
<given-names><![CDATA[F.,]]></given-names>
</name>
<name>
<surname><![CDATA[Ladino]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<source><![CDATA[Scientia et Technica]]></source>
<year>2007</year>
<volume>1(35</volume>
<page-range>327-32</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[La cultura organizacional. Un potencial activo estratégico desde la perspectiva de la administración.]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rodríguez]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Invenio]]></source>
<year>2009</year>
<volume>12(22</volume>
<page-range>67-92</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Clima y cultura organizacional: dos componentes esenciales en la productividad laboral]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Salazar]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Guerrero]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Machado]]></surname>
<given-names><![CDATA[Y.,]]></given-names>
</name>
<name>
<surname><![CDATA[Cañedo]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[ACIMED]]></source>
<year>2009</year>
<volume>20(4</volume>
<page-range>67-75</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="">
<source><![CDATA[]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Segrera]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Corredor]]></surname>
<given-names><![CDATA[A.,]]></given-names>
</name>
<name>
<surname><![CDATA[Labarcés]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<source><![CDATA[La cultura organizacional de los operadores turísticos de Santa Marta 2012- 2013]]></source>
<year>2014</year>
<volume>8(15)</volume>
<page-range>22-35</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Authentic Leadership, Organizational Culture, and Healthy Work Environments.]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Shirey]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Critical Care Nursing Quarterly]]></source>
<year>2009</year>
<volume>32(3</volume>
<page-range>189-98</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Organizational learning culture, innovative culture and innovations in South Korean firms]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Skerlavaj]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Song]]></surname>
<given-names><![CDATA[J.,]]></given-names>
</name>
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
</person-group>
<source><![CDATA[Expert Systems with Applications]]></source>
<year>2010</year>
<volume>37(9),</volume>
<page-range>6390-403</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[La necesidad de implementar una cultura organizacional innovadora en las Pymes hoteleras de Argentina]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wallingre]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<source><![CDATA[Tiempo de Gestión]]></source>
<year>2005</year>
<volume>1(1</volume>
<page-range>83-93</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<article-title xml:lang=""><![CDATA[Understanding organizational culture and the implications for corporate marketing]]></article-title>
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wilson]]></surname>
<given-names><![CDATA[AM]]></given-names>
</name>
</person-group>
<source><![CDATA[European Journal of Marketing]]></source>
<year>2001</year>
<volume>35(3/4</volume>
<page-range>353-67</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
