<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2528-7907</journal-id>
<journal-title><![CDATA[Revista San Gregorio]]></journal-title>
<abbrev-journal-title><![CDATA[Revista San Gregorio]]></abbrev-journal-title>
<issn>2528-7907</issn>
<publisher>
<publisher-name><![CDATA[Universidad San Gregorio de Portoviejo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2528-79072019000100001</article-id>
<article-id pub-id-type="doi">10.36097/rsan.v1i33.1115</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Perspectiva del valor compartido en la cadena global de valor del café en Manabí]]></article-title>
<article-title xml:lang="en"><![CDATA[Perspective of shared value in the global coffee value chain in Manabí]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bravo Vélez]]></surname>
<given-names><![CDATA[Diana Asunción]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cobacango Villavicencio]]></surname>
<given-names><![CDATA[Lorena Mariana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cuétara Sánchez]]></surname>
<given-names><![CDATA[Leonardo Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García Rabelo]]></surname>
<given-names><![CDATA[Margarita]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,dabravo@utm.edu.ec  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,lmcobacango@utm.edu.ec  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,leonardocuetara@gmail.com  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,margarita@fec.uh.cu  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2019</year>
</pub-date>
<numero>33</numero>
<fpage>1</fpage>
<lpage>11</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2528-79072019000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2528-79072019000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2528-79072019000100001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Ecuador es un país con tradición en el cultivo del café, pero su producción se ha deprimido sustancialmente en los últimos veinte años. La concepción teórica del modelo de cadena de valor compartido, se sustenta en que los caficultores puedan contribuir con una concepción integrada desde la perspectiva del producto y su posicionamiento en el mercado y, a la satisfacción de las necesidades de las comunidades rurales. El objetivo del presente artículo es describir un esquema conceptual de integración de la cadena de valor compartido coherente con los componentes de la cadena de producción de café, que permita lograr la interacción armónica entre los resultados económicos de la organización empresarial con los resultados sociales que caracterizan el bienestar y calidad de vida de los residentes en los cantones rurales en la provincia de Manabí. La propuesta metodológica es de tipo documental no experimental, en el contexto teórico adecuado. Como resultado de la investigación, se propone la estructura de un conjunto de indicadores de impacto y puntos críticos, que permite la inclusión del valor social en la cadena de valor de las organizaciones productoras de café y el beneficio esperado para los integrantes de las comunidades rurales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Ecuador is a country with tradition in the cultivation of coffee, but its production has suffered a vertiginous fall in the last twenty years. The theoretical conception of the shared value chain model it is since coffee farmers can contribute with a more integrated view from the product perspective and market positioning, to the satisfaction of the needs of rural communities and incorporate the coffee production value chain. The objective of this article is to describe a conceptual scheme integration of the shared value chain consistent with the components of the coffee production chain, that allows to achieve harmonic interaction between the economic results of the business organization with the social results that characterize the well-being and quality of life of residents in rural cantons in the province of Manabí. For the development of the methodological proposal, a non-experimental documentary review has been made, in the right theoretical context. As a result of the investigation, the structure of a set of impact indicators and critical points is proposed, which allows the inclusion of social value in the value chain of coffee producing organizations and the expected benefit for members of rural communities in different coffee producing cantons in the province of Manabí.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Cadena global de valor]]></kwd>
<kwd lng="es"><![CDATA[producción de café]]></kwd>
<kwd lng="es"><![CDATA[valores compartidos.]]></kwd>
<kwd lng="en"><![CDATA[Global value chain]]></kwd>
<kwd lng="en"><![CDATA[coffee production]]></kwd>
<kwd lng="en"><![CDATA[shared values]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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