<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2528-7907</journal-id>
<journal-title><![CDATA[Revista San Gregorio]]></journal-title>
<abbrev-journal-title><![CDATA[Revista San Gregorio]]></abbrev-journal-title>
<issn>2528-7907</issn>
<publisher>
<publisher-name><![CDATA[Universidad San Gregorio de Portoviejo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2528-79072018000400146</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[LAS MEGATENDENCIAS Y SU IMPACTO EN EL COMPORTAMIENTO DE LAS ORGANIZACIONES]]></article-title>
<article-title xml:lang="en"><![CDATA[MEGATRENDS AND THEIR IMPACT ON THE BEHAVIOR OF ORGANIZATIONS]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez Aragón]]></surname>
<given-names><![CDATA[Cynthia Lizeth]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González]]></surname>
<given-names><![CDATA[Alejandro Arellano]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>1</volume>
<numero>28</numero>
<fpage>146</fpage>
<lpage>153</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2528-79072018000400146&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2528-79072018000400146&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2528-79072018000400146&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El mundo cambia a ritmo acelerado como nunca antes, los avances tecnológicos en las últimas décadas han impactado en todos los ámbitos de la vida. La sociedad, la política, la ecología y la economía de los países han entrado en una dinámica que hace complicado comprender el presente y más aún, poder predecir el futuro. El presente documento pretende identificar las principales megatendencias y su posible impacto en las organizaciones a partir de una revisión y análisis de literatura especializada. Las organizaciones están obligadas a visualizar el futuro para identificar posibles oportunidades y amenazas que les permitan redefinir el rumbo y poder adaptarse oportunamente a un contexto cada vez más complejo y dinámico. Producto del análisis se han identificado cinco megatendencias, describiendo brevemente sus características esperando que sirvan como referente al momento de elaborar un plan estratégico o un modelo de negocio por parte de los empresarios o jóvenes emprendedores, considerándolas en la construcción de posibles escenarios como insumo para la generación de una propuesta de valor al cliente y asegurarse que sea pertinente.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The world changes at an accelerated pace like never before, technological advances in recent decades have impacted all areas of life. The society, politics, ecology and economy of the countries have entered a dynamic that makes it difficult to understand the present and even more, to be able to predict the future. This document aims to identify the main megatrends and their possible impact on organizations based on a review and analysis of specialized literature. Organizations are obliged to visualize the future in order to identify possible opportunities and threats that allow them to redefine the course and adapt in a timely manner to an increasingly complex and dynamic context. As a result of the analysis, five megatrends have been identified, briefly describing their characteristics, hoping that they serve as a reference when preparing a strategic plan or a business model by entrepreneurs or young entrepreneurs, considering them in the construction of possible scenarios as an input for the generation of a value proposal to the client and making sure that it is relevant.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Cambios]]></kwd>
<kwd lng="es"><![CDATA[megatendencia]]></kwd>
<kwd lng="es"><![CDATA[organización]]></kwd>
<kwd lng="es"><![CDATA[tendencia]]></kwd>
<kwd lng="en"><![CDATA[changes]]></kwd>
<kwd lng="en"><![CDATA[megatrend]]></kwd>
<kwd lng="en"><![CDATA[Organization]]></kwd>
<kwd lng="en"><![CDATA[trend]]></kwd>
</kwd-group>
</article-meta>
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