<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1390-8634</journal-id>
<journal-title><![CDATA[Universitas-XXI, Revista de Ciencias Sociales y Humanas]]></journal-title>
<abbrev-journal-title><![CDATA[Universitas]]></abbrev-journal-title>
<issn>1390-8634</issn>
<publisher>
<publisher-name><![CDATA[Universidad Politécnica Salesiana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1390-86342022000100123</article-id>
<article-id pub-id-type="doi">10.17163/uni.n36.2022.05</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Frames temáticos, estratégicos y posicionales sobre el debate presidencial peruano de 2016]]></article-title>
<article-title xml:lang="en"><![CDATA[Thematic, strategic and positional frames about the 2016 Peruvian presidential debate]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Macassi]]></surname>
<given-names><![CDATA[Sandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Pontificia Universidad Católica del Perú  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Perú</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2022</year>
</pub-date>
<numero>36</numero>
<fpage>123</fpage>
<lpage>146</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S1390-86342022000100123&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S1390-86342022000100123&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S1390-86342022000100123&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Se realiza una reconceptualización de los enmarcamientos de juego y estrategia por separado según la literatura internacional y se construyen subindicadores para obtener una medición más precisa de cada uno de ellos. Se analiza la cobertura de las elecciones presidenciales peruanas de 2016 en 20 programas de radio, prensa y televisión, tres días antes del debate presidencial, tres días posteriores y tres días previos a la votación a modo de comparación. El objetivo es identificar la incidencia que tiene el debate presidencial en la prevalencia del uso de los tres enmarcamientos periodísticos en cada una de las vueltas electorales presidenciales. El debate electoral influye en el incremento del enmarcamiento temático en la primera vuelta, pero no en la segunda vuelta electoral. El enmarcamiento posicional se reduce después del debate electoral en ambas vueltas, mientras que el enmarcamiento estratégico no se ve afectado. Los resultados demuestran que las dinámicas del sistema electoral, como el debate presidencial, influyen en la prevalencia del uso de los enmarcamientos. Se resalta la necesidad de estudiar la influencia de las dinámicas políticas en los enmarcamientos, descentrando el análisis en torno a la producción periodística. Esto amplía la forma de ver los enmarcamientos como estrategias discursivas para influir en la audiencia y los sitúa como parte de un complejo proceso de comunicación política que involucra también a las instituciones políticas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract A reconceptualization of the game and strategy frames is carried out separately according to the international literature and sub-indicators are built to obtain a more accurate measurement of each of them. The coverage of the 2016 Peruvian presidential elections is analyzed in 20 radio, press and television programs, three days before the presidential debate, three days later and three days before the vote by way of comparison. The objective is to identify the impact that the presidential debate has on the prevalence of the use of the three journalistic frames in each of the presidential electoral rounds. The electoral debate influences the increase in the thematic framing of the first round, but not in the second round of elections. Positional framing is reduced after the electoral debate in both rounds, while strategic framing is not affected. The results show that the dynamics of the electoral system, such as the presidential debate, influence the prevalence of the use of framing. It highlights the need to study the influence of political dynamics on framing, decreasing the analysis around journalistic production. This broadens the way of seeing framing as discursive strategies to influence the audience and places them as part of a complex political communication process that also involves political institutions.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Enmarcamiento]]></kwd>
<kwd lng="es"><![CDATA[enmarcamiento de juego estratégico]]></kwd>
<kwd lng="es"><![CDATA[enmarcamiento temático]]></kwd>
<kwd lng="es"><![CDATA[debate presidencial]]></kwd>
<kwd lng="es"><![CDATA[elecciones presidenciales]]></kwd>
<kwd lng="es"><![CDATA[comunicación política]]></kwd>
<kwd lng="es"><![CDATA[cobertura electoral]]></kwd>
<kwd lng="es"><![CDATA[análisis de noticias]]></kwd>
<kwd lng="en"><![CDATA[Framing]]></kwd>
<kwd lng="en"><![CDATA[strategic game frame]]></kwd>
<kwd lng="en"><![CDATA[thematic frame]]></kwd>
<kwd lng="en"><![CDATA[presidential debate]]></kwd>
<kwd lng="en"><![CDATA[political communication]]></kwd>
<kwd lng="en"><![CDATA[presidential elections]]></kwd>
<kwd lng="en"><![CDATA[election coverage]]></kwd>
<kwd lng="en"><![CDATA[news analysis]]></kwd>
</kwd-group>
</article-meta>
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