<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1390-8634</journal-id>
<journal-title><![CDATA[Universitas-XXI, Revista de Ciencias Sociales y Humanas]]></journal-title>
<abbrev-journal-title><![CDATA[Universitas]]></abbrev-journal-title>
<issn>1390-8634</issn>
<publisher>
<publisher-name><![CDATA[Universidad Politécnica Salesiana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1390-86342019000100097</article-id>
<article-id pub-id-type="doi">10.17163/uni.n30.2019.05</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Comunidades virtuales de viajeros: un caso de éxito]]></article-title>
<article-title xml:lang="en"><![CDATA[Travellers' virtual communities: a success story]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cervi]]></surname>
<given-names><![CDATA[Laura]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Barcelona  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2019</year>
</pub-date>
<numero>30</numero>
<fpage>97</fpage>
<lpage>125</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S1390-86342019000100097&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S1390-86342019000100097&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S1390-86342019000100097&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Este artículo se propone estudiar la comunidad italiana de viajeros on line Ho sempre voglia di partire que, en solo dos años de vida, cuenta con más de 540 000 seguidores, más de 7 000 000 de visitas por mes y 2 700 000 interacciones. El objetivo es describir las interacciones presentes en la comunidad para desvelar las razones por las cuales los usuarios participan, los beneficios, reales y simbólicos que obtienen, y poder comprender las razones del éxito. A través de una triangulación de métodos el artículo desvela como la clave de todas las interacciones es la emoción y que, por lo tanto, los beneficios que los miembros obtienen son principalmente emocionales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  This article aims at studying the Italian online travelers&#8217; community Ho sempre voglia di partire, which, in only two years of life, has reached more than 540 000 followers, over 7 000 000 visits per month and over all 2 700 000 interactions, becoming &#8212;according to its creators&#8212; the largest travelers&#8217; community in Europe. The objective is to describe the interactions that characterizes the community, to reveal the reasons why users participate, the actual and symbolical benefits they obtain, and to understand the reasons for success. Through a triangulation of methods, the article reveals how the key of all interactions is emotion and how, therefore, the benefit that the members obtain is mainly emotional.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Redes sociales]]></kwd>
<kwd lng="es"><![CDATA[comunidades virtuales]]></kwd>
<kwd lng="es"><![CDATA[comunidades de viajeros]]></kwd>
<kwd lng="es"><![CDATA[viajeros 20]]></kwd>
<kwd lng="es"><![CDATA[Web 20]]></kwd>
<kwd lng="es"><![CDATA[community manager]]></kwd>
<kwd lng="es"><![CDATA[prosumidor]]></kwd>
<kwd lng="es"><![CDATA[turismo 20.]]></kwd>
<kwd lng="en"><![CDATA[Social networks]]></kwd>
<kwd lng="en"><![CDATA[on line communities]]></kwd>
<kwd lng="en"><![CDATA[travel communities]]></kwd>
<kwd lng="en"><![CDATA[20 travellers]]></kwd>
<kwd lng="en"><![CDATA[Web 20]]></kwd>
<kwd lng="en"><![CDATA[community manager]]></kwd>
<kwd lng="en"><![CDATA[prosumer]]></kwd>
<kwd lng="en"><![CDATA[20 tourism.]]></kwd>
</kwd-group>
</article-meta>
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