<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1390-8618</journal-id>
<journal-title><![CDATA[RETOS. Revista de Ciencias de la Administración y Economía]]></journal-title>
<abbrev-journal-title><![CDATA[Retos]]></abbrev-journal-title>
<issn>1390-8618</issn>
<publisher>
<publisher-name><![CDATA[Universidad Politécnica Salesiana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1390-86182024000200237</article-id>
<article-id pub-id-type="doi">10.17163/ret.n28.2024.04</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Satisfacción y retención de empleados: marketing social y felicidad]]></article-title>
<article-title xml:lang="en"><![CDATA[Employee satisfaction and retention: social marketing and happiness]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Galiano-Coronil]]></surname>
<given-names><![CDATA[Araceli]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Blanco-Moreno]]></surname>
<given-names><![CDATA[Sofía]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Cádiz  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de León  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2024</year>
</pub-date>
<volume>14</volume>
<numero>28</numero>
<fpage>237</fpage>
<lpage>259</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S1390-86182024000200237&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S1390-86182024000200237&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S1390-86182024000200237&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación analiza los factores críticos que influyen en la satisfacción y retención de los empleados en el contexto de la Gran Renuncia, explorando los elementos organizacionales clave que impactan significativamente en la satisfacción y la lealtad de los empleados. Existe la necesidad de que las organizaciones comprendan los problemas que conducen a altas tasas de rotación, insatisfacción y abandono de los empleados. Se identifican los factores clave que contribuyen a la satisfacción de los empleados, proporcionando información sobre cómo las organizaciones pueden mejorar sus entornos de trabajo, oportunidades de crecimiento profesional y prácticas de gestión para retener el talento. La metodología implica un análisis de redes de 138 764 opiniones de empleados de 136 empresas, publicadas en Glassdoor entre 2021 y 2023. Estas reseñas se analizaron mediante una herramienta de redes semánticas que permitió identificar temas recurrentes relacionados con el entorno laboral, el crecimiento profesional, la carga de trabajo y las prácticas de gestión. Los principales resultados indican que tanto los empleados actuales como los exempleados valoran mucho un ambiente de trabajo positivo y de apoyo, y oportunidades de crecimiento profesional. Sin embargo, las desventajas que señalan incluyen el exceso de trabajo, las largas jornadas y las malas prácticas de gestión. El estudio destaca que los factores críticos que influyen en la satisfacción y la retención de los empleados incluyen un ambiente positivo, oportunidades de crecimiento y prácticas eficaces.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research analyses the critical factors influencing employee satisfaction and retention in the context of the Great Resignation by exploring the key organizational elements that significantly impact employee contentment and loyalty. The justification for this study lies in the need for organizations to understand and address the issues leading to high turnover rates and employee dissatisfaction, which have been exacerbated by recent global workforce changes. The main objectives are to identify the key factors that contribute to employee satisfaction and to provide insights into how organizations can enhance their work environments, career growth opportunities, and management practices to retain talent. The methodology involves a semantic network analysis of 138,764 employee reviews from 136 companies, collected via Glassdoor between 2021 and 2023. These reviews were analyzed using the Semantic Networks Tool to identify recurring themes related to work environment, career growth, workload, and management practices. The main results indicate that both current and former employees highly value a supportive and positive work environment and career growth opportunities. However, significant disadvantages include overwork, long hours, and poor management practices. The study highlights that the critical factors influencing employee satisfaction and retention include a positive work environment, opportunities for career growth, and effective management practices.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Glassdoor]]></kwd>
<kwd lng="es"><![CDATA[análisis de redes]]></kwd>
<kwd lng="es"><![CDATA[marketing social]]></kwd>
<kwd lng="es"><![CDATA[satisfacción]]></kwd>
<kwd lng="es"><![CDATA[retención]]></kwd>
<kwd lng="es"><![CDATA[felicidad]]></kwd>
<kwd lng="es"><![CDATA[ambiente de trabajo]]></kwd>
<kwd lng="es"><![CDATA[marketing social]]></kwd>
<kwd lng="en"><![CDATA[Glassdoor]]></kwd>
<kwd lng="en"><![CDATA[semantic network analysis]]></kwd>
<kwd lng="en"><![CDATA[social marketing]]></kwd>
<kwd lng="en"><![CDATA[satisfaction]]></kwd>
<kwd lng="en"><![CDATA[retention]]></kwd>
<kwd lng="en"><![CDATA[happiness management]]></kwd>
<kwd lng="en"><![CDATA[work environment]]></kwd>
<kwd lng="en"><![CDATA[social marketing]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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