<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1390-8618</journal-id>
<journal-title><![CDATA[RETOS. Revista de Ciencias de la Administración y Economía]]></journal-title>
<abbrev-journal-title><![CDATA[Retos]]></abbrev-journal-title>
<issn>1390-8618</issn>
<publisher>
<publisher-name><![CDATA[Universidad Politécnica Salesiana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1390-86182021000100147</article-id>
<article-id pub-id-type="doi">10.17163/ret.n21.2021.09.</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Tecnologías de la Información y Comunicación exclusivo para el comportamiento del consumidor desde una perspectiva teórica]]></article-title>
<article-title xml:lang="en"><![CDATA[Information and Communication Technologies exclusively for consumer behavior from a theoretical perspective]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lalaleo-Analuisa]]></surname>
<given-names><![CDATA[Freddy Rodolfo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bonilla-Jurado]]></surname>
<given-names><![CDATA[Diego Mauricio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Robles-Salguero]]></surname>
<given-names><![CDATA[Rodolfo Enrique]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Editorial Queyám Cía. Ltda.  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Tecnológica Indoamérica  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Estatal de Milagro  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2021</year>
</pub-date>
<volume>11</volume>
<numero>21</numero>
<fpage>147</fpage>
<lpage>164</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S1390-86182021000100147&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S1390-86182021000100147&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S1390-86182021000100147&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este estudio se centra en realizar una revisión de literatura de las Tecnologías de la Información y Comunicación (TIC) como un factor exclusivo que incide en el comportamiento del consumidor; la metodología tiene un alcance descriptivo de tipo bibliográfico, se seleccionaron estudios que han sido publicados en los índices más importantes a nivel mundial, en el siguiente orden: Web of Science, Scopus, Ebsco y ProQuest, desde el año 2009 hasta el 2020, con un total de 62 publicaciones entre artículos científicos, libros y tesis, que discutieron el desarrollo de las TIC exclusivamente enfocado hacia el consumidor moderno. Se encontró una considerable producción científica entre los años 2013 y 2017 con un 47,00% de los documentos analizados. Asimismo, en dichas publicaciones se resaltan palabras clave como TIC, consumidores digitales y comportamiento de consumidor con el 27,00%, 19,00% y 10,00% respectivamente, en cuanto a la procedencia de los documentos se destaca que la mayoría de estos provienen de América Latina con un porcentaje del 53,00%. Como principales conclusiones se destaca que la intervención de las TIC está inmersa en casi todas las fases de la toma de decisiones que realiza el consumidor, adicional a ello, los consumidores actuales se encuentran permanentemente conectados, disponiendo mayores alternativas de elección según la información que la empresa desarrolla para alcanzar la compra final del producto y/o servicio.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of this study, focuses on carrying out a literature review of Information and Communication Technologies (ICT) as an exclusive factor affecting consumer behavior. The methodology has a descriptive scope of a bibliographic type, studies were selected that have been published in the most important indexes worldwide, in the following order: Web of Science, Scopus, Ebsco and ProQuest, from 2009 to 2020, with a total of 62 publications among scientific articles, books and thesis, which discussed the development of ICT exclusively focused on the modern consumer. A considerable scientific production found between 2013 and 2017 with 47,00% of the documents analyzed. Likewise, in these publications key words such as ICT, digital consumers and consumer behavior are highlighted with 27,00%, 19,00% and 10,00% respectively. Regarding the origin of the documents, it is highlighted that most of them come from Latin America with a percentage of 53,00%. As main conclusions it is highlighted that the intervention of the TIC is immersed in almost all the phases of the decision making that the consumer makes, in addition to it, the present consumers are permanently connected, having greater alternatives of election according to the information that the company develops to reach the final purchase of the product and/or service.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comercio electrónico]]></kwd>
<kwd lng="es"><![CDATA[comportamiento del consumidor]]></kwd>
<kwd lng="es"><![CDATA[consumidores digitales]]></kwd>
<kwd lng="es"><![CDATA[e-commerce]]></kwd>
<kwd lng="es"><![CDATA[entorno digital]]></kwd>
<kwd lng="es"><![CDATA[internet]]></kwd>
<kwd lng="es"><![CDATA[social media]]></kwd>
<kwd lng="es"><![CDATA[Tecnologías de la Información y Comunicación (TIC)]]></kwd>
<kwd lng="en"><![CDATA[E-commerce]]></kwd>
<kwd lng="en"><![CDATA[consumer behavior]]></kwd>
<kwd lng="en"><![CDATA[digital consumers]]></kwd>
<kwd lng="en"><![CDATA[digital environment]]></kwd>
<kwd lng="en"><![CDATA[internet]]></kwd>
<kwd lng="en"><![CDATA[social media]]></kwd>
<kwd lng="en"><![CDATA[Information and Communication Technologies (ICT)]]></kwd>
</kwd-group>
</article-meta>
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