<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2588-0969</journal-id>
<journal-title><![CDATA[Podium]]></journal-title>
<abbrev-journal-title><![CDATA[Podium]]></abbrev-journal-title>
<issn>2588-0969</issn>
<publisher>
<publisher-name><![CDATA[Universidad Espíritu Santo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2588-09692021000100019</article-id>
<article-id pub-id-type="doi">10.31095/podium.2021.39.2</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La calidad como herramienta estratégica para la gestión empresarial.]]></article-title>
<article-title xml:lang="en"><![CDATA[Quality as a strategic tool for business management]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Diaz Muñoz]]></surname>
<given-names><![CDATA[Gabriel Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salazar Duque]]></surname>
<given-names><![CDATA[Diego Alfredo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad UTE  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad UTE  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>05</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>05</month>
<year>2021</year>
</pub-date>
<numero>39</numero>
<fpage>19</fpage>
<lpage>36</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2588-09692021000100019&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2588-09692021000100019&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2588-09692021000100019&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen. La calidad de los productos o servicios ha constituido desde siempre, un elemento generador de competitividad, rentabilidad y diferenciación en el sector empresarial y la gerencia. Cada vez más, concentra sus esfuerzos en una cuidadosa gestión de procesos y aprovechamiento de recursos disponibles. La presente investigación tiene por objeto, describir y analizar diferentes elementos ligados a los sistemas de gestión de calidad. Para ello se realizó un estudio de carácter bibliográfico, descriptivo y correlacional en el que se abordaron algunas conceptualizaciones y criterios de varios autores. Posteriormente, se describieron elementos vinculados a la gestión de calidad tales como: la evolución de los sistemas de gestión de calidad, principios sobre la calidad total, la importancia de implementar sistemas enfocados en la calidad, entre otros apartados expuestos a lo largo del documento que, permiten comprender la importancia de la gestión de calidad como herramienta imprescindible para las organizaciones.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract. The quality of products or services has always been a generator of competitiveness, profitability and differentiation in the business sector; management increasingly concentrates its efforts on careful process management and use of available resources. The purpose of this research is to describe different elements related to quality management systems and to analyze them in detail. For this purpose, the document was based on a study of a bibliographic, descriptive and correlational nature in which some conceptualizations and criteria of various authors were addressed. Later, elements related to quality management were described such as: the evolution of quality management systems, principles on total quality, the importance of implementing systems focused on quality, among other sections exposed throughout the document that, allow understanding the importance of quality management as an essential organization tool.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Competitividad]]></kwd>
<kwd lng="es"><![CDATA[gestión de calidad]]></kwd>
<kwd lng="es"><![CDATA[cúpula empresarial]]></kwd>
<kwd lng="es"><![CDATA[calidad total]]></kwd>
<kwd lng="es"><![CDATA[estrategia organizacional]]></kwd>
<kwd lng="es"><![CDATA[satisfacción del cliente]]></kwd>
<kwd lng="en"><![CDATA[Competitiveness]]></kwd>
<kwd lng="en"><![CDATA[quality management]]></kwd>
<kwd lng="en"><![CDATA[business leadership]]></kwd>
<kwd lng="en"><![CDATA[total quality]]></kwd>
<kwd lng="en"><![CDATA[organizational strategy]]></kwd>
<kwd lng="en"><![CDATA[customer satisfaction]]></kwd>
</kwd-group>
</article-meta>
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