<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2528-7907</journal-id>
<journal-title><![CDATA[Revista San Gregorio]]></journal-title>
<abbrev-journal-title><![CDATA[Revista San Gregorio]]></abbrev-journal-title>
<issn>2528-7907</issn>
<publisher>
<publisher-name><![CDATA[Universidad San Gregorio de Portoviejo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2528-79072024000300079</article-id>
<article-id pub-id-type="doi">10.36097/rsan.v1i59.2588</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La Comunicación Institucional en el proceso de transformación digital de la Universidad San Gregorio de Portoviejo]]></article-title>
<article-title xml:lang="en"><![CDATA[Institutional Communication in the Process of Digital Transformation at the San Gregorio University of Portoviejo]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gereda Carrillo.]]></surname>
<given-names><![CDATA[Julio Cesar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zambrano Vélez]]></surname>
<given-names><![CDATA[Carmen Katerine]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad San Gregorio de Portoviejo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad San Gregorio de Portoviejo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>11</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>11</month>
<year>2024</year>
</pub-date>
<volume>1</volume>
<numero>59</numero>
<fpage>79</fpage>
<lpage>89</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2528-79072024000300079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2528-79072024000300079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2528-79072024000300079&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La comunicación institucional juega un papel fundamental en el proceso de transformación digital de las instituciones académicas. El presente trabajo tiene como objetivo determinar el rol de la comunicación institucional en el proceso de transformación digital de la Universidad San Gregorio de Portoviejo (USGP), Ecuador. Se realizó un estudio descriptivo con un enfoque cuantitativo, apoyado en la revisión bibliográfica, la aplicación de dos cuestionarios y la evaluación de la madurez digital de la institución empleando dos matrices de referencia. Se determinó que, aunque la mayoría de los docentes y estudiantes demuestran una alta habilidad en el manejo de plataformas educativas y herramientas digitales, los datos también indican que existe un grupo dentro de la comunidad académica que aún no se siente a gusto con el proceso de digitalización. Es necesario realizar mejoras en la comunicación institucional de la USGP para facilitar el proceso de transformación digital en la institución.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Institutional communication plays a fundamental role in the digital transformation process of academic institutions. The objective of this work is to determine the role of institutional communication in the digital transformation process of the Universidad San Gregorio de Portoviejo (USGP), Ecuador. A descriptive study was carried out with a quantitative approach, supported by the bibliographic review, the application of two questionnaires and the evaluation of the digital maturity of the institution using two reference matrices. It is determined that, although the majority of teachers and students demonstrate high skill in the management of educational platforms and digital tools, the data also indicate that there is a group within the academic community that still does not feel comfortable with the process of digitization. It is necessary to make improvements in the institutional communication of the USGP to facilitate the digital transformation process in the institution.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comunicación institucional]]></kwd>
<kwd lng="es"><![CDATA[competencia digital]]></kwd>
<kwd lng="es"><![CDATA[transformación digital]]></kwd>
<kwd lng="es"><![CDATA[herramientas digitales]]></kwd>
<kwd lng="es"><![CDATA[madurez digital]]></kwd>
<kwd lng="en"><![CDATA[Institutional communication]]></kwd>
<kwd lng="en"><![CDATA[digital competence]]></kwd>
<kwd lng="en"><![CDATA[digital transformation]]></kwd>
<kwd lng="en"><![CDATA[digital tools]]></kwd>
<kwd lng="en"><![CDATA[digital maturity.]]></kwd>
</kwd-group>
</article-meta>
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