<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2528-7907</journal-id>
<journal-title><![CDATA[Revista San Gregorio]]></journal-title>
<abbrev-journal-title><![CDATA[Revista San Gregorio]]></abbrev-journal-title>
<issn>2528-7907</issn>
<publisher>
<publisher-name><![CDATA[Universidad San Gregorio de Portoviejo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2528-79072022000400089</article-id>
<article-id pub-id-type="doi">10.36097/rsan.v0i52.2110</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Percepción social de residentes en Ruta del Spondylus: influencia en la satisfacción de los turistas]]></article-title>
<article-title xml:lang="en"><![CDATA[Social perception of residents on the Spondylus route: influence on tourist satisfaction]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Moreno]]></surname>
<given-names><![CDATA[José Ascencio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pin.]]></surname>
<given-names><![CDATA[Stalin Mendoza]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bravo Acosta]]></surname>
<given-names><![CDATA[Olga]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hinojosa Ramos]]></surname>
<given-names><![CDATA[Miriam]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Escuela Superior Politécnica del Litoral  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Ministerio de Educación  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Tecnológica Empresarial de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Instituto Superior Tecnológico Vicente Rocafuerte  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>02</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>02</month>
<year>2022</year>
</pub-date>
<volume>1</volume>
<numero>52</numero>
<fpage>89</fpage>
<lpage>101</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2528-79072022000400089&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2528-79072022000400089&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2528-79072022000400089&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de esta investigación consistió en examinar la percepción social de las comunidades de Olón, Montañita y Valdivia - costa sur ecuatoriana de amplia demanda turística - en las dimensiones socio cultural, socio territorial y socio cognitivo, como condicionante en la satisfacción de los turistas nacionales y extranjeros en cuanto al destino, servicio e infraestructura. El diseño fue no experimental, de alcance correlacional y enfoque mixto; como técnicas de recolección de datos se utilizaron: entrevista semi estructurada a 24 residentes y, una encuesta a 396 residentes y 396 turistas. Para el tratamiento de la información cuantitativa se utilizaron software STATIS Dual y MPLS (Multiway partial least squares). Se determinó que la percepción social en las tres comunas es relativamente similar, siendo la dimensión socio cultural la mejor puntuada por encontrarse ligada al desarrollo turístico de Olón y Montañita; mientras que, existe diferencia significativa entre las comunas en cuanto a satisfacción de los turistas, colocando a Montañita como líder en todas las dimensiones de la variable, seguida de Olón y Valdivia. Con un ajuste de 69%, el modelo MPLS relacionó directamente las variables, implicando que cualquier cambio en la percepción de los residentes incide sobre la satisfacción de los turistas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of this research was to examine the social perception of the communities of Olón, Montañita and Valdivia - Ecuadorian south coast with a wide tourist demand - in the socio-cultural, socio-territorial and socio-cognitive dimensions, as a determining factor in the satisfaction of national tourists. and foreigners in terms of destination, service and infrastructure. The design was non-experimental, with a correlational scope and a mixed approach; The following data collection techniques were used: semi-structured interview with 24 residents and a survey of 396 residents and 396 tourists. For the treatment of quantitative information, the software STATIS Dual and MPLS (Multiway partial least squares) were used. It was determined that the social perception in the three communes is relatively similar, with the socio-cultural dimension being the best scored because it is linked to the tourist development of Olón and Montañita; while, there is a significant difference between the communes in terms of tourist satisfaction, placing Montañita as the leader in all dimensions of the variable, followed by Olón and Valdivia. With an adjustment of 69%, the MPLS model directly related the variables, implying that any change in the perception of residents affects the satisfaction of tourists.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[satisfacción del turista]]></kwd>
<kwd lng="es"><![CDATA[percepción social]]></kwd>
<kwd lng="es"><![CDATA[Ruta del Spondylus.]]></kwd>
<kwd lng="en"><![CDATA[tourist satisfaction]]></kwd>
<kwd lng="en"><![CDATA[social perception]]></kwd>
<kwd lng="en"><![CDATA[Spondylus Route]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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