<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2528-7907</journal-id>
<journal-title><![CDATA[Revista San Gregorio]]></journal-title>
<abbrev-journal-title><![CDATA[Revista San Gregorio]]></abbrev-journal-title>
<issn>2528-7907</issn>
<publisher>
<publisher-name><![CDATA[Universidad San Gregorio de Portoviejo ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2528-79072019000200029</article-id>
<article-id pub-id-type="doi">10.36097/rsan.v1i35.1123</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Retos y estrategias para el desarrollo del turismo de negocios en ciudades ecuatorianas]]></article-title>
<article-title xml:lang="en"><![CDATA[Challenges and strategies for the development of business tourism in Ecuadorian cities]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pancorbo Sandoval]]></surname>
<given-names><![CDATA[José Armando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castillo Cuenca]]></surname>
<given-names><![CDATA[Galo Fabian]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez Veiguela]]></surname>
<given-names><![CDATA[Yanlis]]></given-names>
</name>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vega Falcón]]></surname>
<given-names><![CDATA[Vladimir]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Leyva Ricardo]]></surname>
<given-names><![CDATA[Sonia Emilia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Tecnológica Equinoccial  ]]></institution>
<addr-line><![CDATA[ Santo Domingo Tsáchilas]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Tecnológica Equinoccial Estudiante de Maestría en Administración de Empresas ]]></institution>
<addr-line><![CDATA[ Santo Domingo]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Regional Autónoma de Los Andes UNIANDES  ]]></institution>
<addr-line><![CDATA[ Ambato]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Tecnológica Equinoccial  ]]></institution>
<addr-line><![CDATA[ Santo Domingo Tsáchilas]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<numero>35</numero>
<fpage>29</fpage>
<lpage>50</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S2528-79072019000200029&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S2528-79072019000200029&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S2528-79072019000200029&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Los segmentos de mercado de naturaleza y de sol y playa, han sido el eje de la actividad turística ecuatoriana, ignorándose que el turismo de negocios es el que más crece internacionalmente en la actualidad, lo cual constituye un problema a investigar. El estudio MICE Travel Report 2018, mostró que los viajes MICE a Latinoamérica vienen creciendo notablemente, incluyendo a países sin tradición, como es el caso de Ecuador. Se tuvo en cuenta un procedimiento basado en un modelo para desarrollar un clúster turístico para la ciudad ecuatoriana de Santo Domingo Tsáchilas y los resultados de la aplicación del Método del Open Space, para lo cual se propició un taller sobre las implicaciones del turismo de negocios. El presente estudio tuvo como objetivo evaluar la relevancia del turismo de negocios en la ciudad de Santo Domingo de los Tsáchilas. Se evidenció que en dicha ciudad existe una deficiente planeación, gestión, coordinación y articulación entre las políticas públicas y privadas en materia turística. Se concluye que la ciudad de Santo Domingo cuenta con el potencial necesario para desarrollar el destino de turismo de negocios, pero para ello debe lograr la cohesión entre los sectores público y privado.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The nature and sun and beach market segments have so far been the axis of Ecuadorian tourism activity, ignoring trends that indicate that business tourism is the fastest growing in recent years. The MICE Travel Report study of 2018, prepared by IBTM Americas, showed that MICE trips to Latin America grew by 56% in the last five years, including countries with no tradition in this segment such as Ecuador. The strategic role of business tourism as a driving force for regional economies in Ecuadorian cities is assessed from the analysis of the case of the city of Santo Domingo de los Tsahalis, a purely commercial city, with an enviable geographical location and natural attractions that could give support for a MICE tourism destination. The present study evaluates the relevance of this segment of the tourism market and the competitive advantages that a destination can achieve by diversifying its offer, focusing its efforts towards meeting tourism.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Ciudad inteligente]]></kwd>
<kwd lng="es"><![CDATA[estrategias]]></kwd>
<kwd lng="es"><![CDATA[marketing]]></kwd>
<kwd lng="es"><![CDATA[segmento de mercado turístico]]></kwd>
<kwd lng="es"><![CDATA[turismo de negocios]]></kwd>
<kwd lng="en"><![CDATA[Business tourism]]></kwd>
<kwd lng="en"><![CDATA[marketing]]></kwd>
<kwd lng="en"><![CDATA[Smart city]]></kwd>
<kwd lng="en"><![CDATA[strategies]]></kwd>
<kwd lng="en"><![CDATA[tourism market segment]]></kwd>
</kwd-group>
</article-meta>
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