<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1390-8634</journal-id>
<journal-title><![CDATA[Universitas-XXI, Revista de Ciencias Sociales y Humanas]]></journal-title>
<abbrev-journal-title><![CDATA[Universitas]]></abbrev-journal-title>
<issn>1390-8634</issn>
<publisher>
<publisher-name><![CDATA[Universidad Politécnica Salesiana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1390-86342021000100063</article-id>
<article-id pub-id-type="doi">10.17163/uni.n34.2021.03</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Comunicación gubernamental pre-covid de los presidentes hispanohablantes en Twitter]]></article-title>
<article-title xml:lang="en"><![CDATA[Pre-covid goverment communication of spanish-speaking presidents on Twitter]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Conde]]></surname>
<given-names><![CDATA[Manuel Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Prada-Espinel]]></surname>
<given-names><![CDATA[Oscar A.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pullaguari-Zaruma]]></surname>
<given-names><![CDATA[Kevin P.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Huelva  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Cartagena  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Técnica Particular de Loja  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2021</year>
</pub-date>
<numero>34</numero>
<fpage>63</fpage>
<lpage>86</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S1390-86342021000100063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S1390-86342021000100063&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S1390-86342021000100063&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente trabajo analiza la comunicación gubernamental y competencia mediática de los presidentes de los países hispanohablantes previa a la declaración de pandemia por coronavirus el 11 de marzo de 2020 por la OMS. Una declaración sin precedentes en la historia, pero que los medios de comunicación desde las semanas previas ya estaban informando en sus cuentas de Twitter. El objetivo general fue analizar la comunicación gubernamental y competencia mediática que tuvieron los presidentes de los países hispanohablantes la semana previa a la declaración de pandemia por Covid-19, y para ello elegimos una investigación cuantitativa, ya que esta nos permitió un análisis de datos con un método flexible. Mediante la minería con algoritmos de búsqueda avanzada de datos en Twitter analizamos 7650 tuits de las cuentas de los 22 presidentes y 21 medios de comunicación, estableciendo seis parámetros de medida de las dimensiones de la competencia mediática: índice Flesch-Kincaid, engagement, soporte audiovisual, índice link-hashtag, índice de autenticidad y la agenda building. A pesar de los indicadores de la OMS y los medios de comunicación, llegamos a la conclusión de que muchos de los presidentes no tuvieron una comunicación política y competencia mediática aceptable acorde con el problema abordado.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This work analyzes the goverment communication and media competence of the presidents of spanish-speaking countries prior to the declaration of a coronavirus pandemic on March 11, 2020 by the WHO. A statement unprecedented in history, but that the media from the previous weeks were already reporting on their Twitter accounts. The general objective was to analyze the government communication and media competence that the presidents of the spanish-speaking countries had the week prior to the declaration of a Covid-19 pandemic, and for this we chose a quantitative research, since this allowed us to analyze data with a method flexible. By mining with advanced data search algorithms on Twitter, we analyzed 7650 tweets from the accounts of the 22 presidents and 21 media outlets, establishing six measurement parameters of the dimensions of media competence: Flesch-Kincaid index, engagement, audiovisual support, link-hashtag index, authenticity index and the building agenda. Despite the WHO and media indicators, we concluded that many of the presidents did not have acceptable political communication and media competence commensurate with the problem addressed.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comunicación gubernamental]]></kwd>
<kwd lng="es"><![CDATA[competencia mediática]]></kwd>
<kwd lng="es"><![CDATA[Twitter]]></kwd>
<kwd lng="es"><![CDATA[hispanohablantes]]></kwd>
<kwd lng="es"><![CDATA[coronavirus]]></kwd>
<kwd lng="es"><![CDATA[Covid-19]]></kwd>
<kwd lng="en"><![CDATA[Government communication]]></kwd>
<kwd lng="en"><![CDATA[media competence]]></kwd>
<kwd lng="en"><![CDATA[Twitter]]></kwd>
<kwd lng="en"><![CDATA[spanish-speakers]]></kwd>
<kwd lng="en"><![CDATA[coronavirus]]></kwd>
<kwd lng="en"><![CDATA[Covid-19.]]></kwd>
</kwd-group>
</article-meta>
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