<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1390-8618</journal-id>
<journal-title><![CDATA[RETOS. Revista de Ciencias de la Administración y Economía]]></journal-title>
<abbrev-journal-title><![CDATA[Retos]]></abbrev-journal-title>
<issn>1390-8618</issn>
<publisher>
<publisher-name><![CDATA[Universidad Politécnica Salesiana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1390-86182022000200308</article-id>
<article-id pub-id-type="doi">10.17163/ret.n24.2022.07</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Teoría de juegos conductual y psicológica: una revisión sistemática]]></article-title>
<article-title xml:lang="en"><![CDATA[Behavioral and psychological game theory: a systematic review]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[Rafael]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
<xref ref-type="aff" rid="Aaf"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Calvo]]></surname>
<given-names><![CDATA[José Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[de la Torre]]></surname>
<given-names><![CDATA[Ignacio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,UNED  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Evidentia University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Estados Unidos de América</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,UNED  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Fundación Universitaria Behavior & Law  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2022</year>
</pub-date>
<volume>12</volume>
<numero>24</numero>
<fpage>308</fpage>
<lpage>328</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S1390-86182022000200308&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S1390-86182022000200308&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S1390-86182022000200308&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen gracias a la teoría de los juegos tenemos una mejor comprensión del comportamiento humano en la economía. Sin embargo, como esta teoría excluye el aspecto psicológico de la conducta, una revisión del supuesto de racionalidad completa la información perdida en algunos juegos. Como consecuencia, han surgido algunos enfoques que incluyen aspectos conductuales y psicológicos en los juegos. Esto ha generado una gran cantidad de literatura distribuida en líneas de investigación aparentemente independientes, hecho que puede generar confusión. Para aclarar si la teoría de juegos conductual y psicológica son enfoques independientes, se realizó una revisión sistemática utilizando las directrices PRISMA para identificar todos los estudios empíricos publicados bajo ambas denominaciones. Se recogieron trabajos que (1) tuvieran variables psicológicas, (2) estuvieran revisados por pares y (3) tuvieran algún diseño experimental. De los 492 trabajos buscados, 67 se incluyeron en esta revisión sistemática. Se organizarwon y estudiaron para determinar qué tipo de variables psicológicas incluían y si realmente existen dos enfoques diferentes o no. El término más utilizado es la teoría del juego conductual, en la que se utilizan ampliamente variables como la culpa, la confianza, la motivación y la reciprocidad. La principal conclusión es que los dos enfoques son realmente el mismo y son los seguidores de los principales autores de cada corriente los que publican bajo uno u otro nombre.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract thanks to the game theory we have a better understanding of human behavior in the economy. However, since this theory excludes the psychological aspect from conduct, a revision of the rationality assumption completes the missed information in some games. As a consequence, some approaches have emerged including behavioral and psychological aspects in games. This has generated a large amount of literature distributed in apparently independent lines of research, a fact that could generate confusion. To clarify whether behavioral game theory and psychological game theory are independent approaches, a systematic review was conducted using the PRISMA guidelines to identify all empirical studies published under both names. Papers that (1) had psychological variables, (2) were peer-reviewed, and (3) had any experimental design were collected. From 492 papers searched, 67 were included in this systematic review. They were organized and studied to determine what type of psychological variables they included and whether there are really two different approaches. The most common term used is behavioral game theory in which variables like guilt, trust, motivation, and reciprocity are widely used. The main conclusion is that the two approaches are really the same and it is the followers of the main authors of each current who publish under one or the other name.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[teoría de juegos conductual]]></kwd>
<kwd lng="es"><![CDATA[teoría de juegos psicológica]]></kwd>
<kwd lng="es"><![CDATA[economía conductual]]></kwd>
<kwd lng="es"><![CDATA[teoría de juegos]]></kwd>
<kwd lng="es"><![CDATA[toma de decisiones]]></kwd>
<kwd lng="es"><![CDATA[teoría de la decisión]]></kwd>
<kwd lng="es"><![CDATA[comportamiento social]]></kwd>
<kwd lng="es"><![CDATA[jerarquía cognitiva]]></kwd>
<kwd lng="en"><![CDATA[behavioral game theory]]></kwd>
<kwd lng="en"><![CDATA[psychological game theory]]></kwd>
<kwd lng="en"><![CDATA[behavioral economics]]></kwd>
<kwd lng="en"><![CDATA[game theory]]></kwd>
<kwd lng="en"><![CDATA[decision making]]></kwd>
<kwd lng="en"><![CDATA[decision theory]]></kwd>
<kwd lng="en"><![CDATA[social behavior]]></kwd>
<kwd lng="en"><![CDATA[cognitive hierarchy]]></kwd>
</kwd-group>
</article-meta>
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