<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1390-8618</journal-id>
<journal-title><![CDATA[RETOS. Revista de Ciencias de la Administración y Economía]]></journal-title>
<abbrev-journal-title><![CDATA[Retos]]></abbrev-journal-title>
<issn>1390-8618</issn>
<publisher>
<publisher-name><![CDATA[Universidad Politécnica Salesiana]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1390-86182018000300019</article-id>
<article-id pub-id-type="doi">10.17163/ret.n16.2018.02</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El voluntariado corporativo en la estrategia de responsabilidad social de las empresas del IBEX 35]]></article-title>
<article-title xml:lang="en"><![CDATA[Corporate volunteering within social responsibility strategies of IBEX 35 companies]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mañas-Viniegra]]></surname>
<given-names><![CDATA[Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Complutense de Madrid  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2018</year>
</pub-date>
<volume>8</volume>
<numero>16</numero>
<fpage>19</fpage>
<lpage>32</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S1390-86182018000300019&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S1390-86182018000300019&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S1390-86182018000300019&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  El voluntariado corporativo se encuentra en auge en las empresas, que mejoran su reputación y el compromiso de los empleados con la política de responsabilidad social de la organización, a la vez que éstos contribuyen con su tiempo y habilidades a la mejora de las comunidades locales. Esta investigación analiza la implantación del voluntariado corporativo en las empresas del IBEX 35 a partir de un análisis de contenido de sus páginas web e informes anuales. El 25,71% de las empresas no tiene un programa de voluntariado corporativo declarado, a pesar de que en el sector Tecnología y Telecomunicaciones la implantación es del 100%. El 45,71% presenta un enfoque hacia su actividad empresarial y las acciones son principalmente sociales, educativas y medioambientales, incluyendo el 54,29% los Objetivos de Desarrollo Sostenible (ODS) específicamente en sus acciones de voluntariado corporativo. Según la información recabada, existen pocos incentivos para los empleados y el 49,57% de las empresas informa expresamente que no se podrá realizar voluntariado corporativo durante la jornada laboral. La comunicación comienza a ser específica, contando un 28,57% de las empresas con una marca de voluntariado corporativo ad hoc y un sitio web propio para fomentar la gestión y visibilidad de estos programas, a pesar de que sólo una empresa, Telefónica, dispone de redes sociales monotemáticas sobre su voluntariado corporativo, siendo también la única empresa que cuenta con una comisión de selección de voluntarios.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Corporate volunteering is on the rise in companies as they strive to improve their reputation and the level of commitment of employees through policies of social responsibility. In turn, employees simultaneously contribute their time and skills to improving local communities. This research analyzes the implementation of corporate volunteering programs in IBEX 35 companies based on content analysis of their web pages and annual reports. The percentage of companies that do not have a corporate volunteering program is 25.71%, despite the fact that the Technology and Telecommunications sector have a 100% implementation rate of such programs. Out of all IBEX 35 companies, 45.71% perform volunteering activities related to their business activity, and such actions are mainly social, educational and environmental. Moreover, from the companies on the IBEX 35, 54.29% specifically include Sustainable Development Goals in their corporate volunteering actions. There are few incentives for employees, and 49.57% of companies expressly state that corporate volunteering activities cannot be carried out during working hours. Communication by companies of these volunteer programs has become more specific. As such, 28.57% of companies have a corporate network and their own website to promote the management and visibility of these programs, even if there is only one company, Telefónica, which offers social networks specifically committed to its corporate volunteering program, is the only company with a commission for selecting volunteers.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Responsabilidad Social Corporativa]]></kwd>
<kwd lng="es"><![CDATA[voluntariado corporativo]]></kwd>
<kwd lng="es"><![CDATA[IBEX 35]]></kwd>
<kwd lng="es"><![CDATA[voluntariado de empleados]]></kwd>
<kwd lng="es"><![CDATA[conducta cívica organizacional]]></kwd>
<kwd lng="es"><![CDATA[marca corporativa]]></kwd>
<kwd lng="en"><![CDATA[Corporate Social Responsibility]]></kwd>
<kwd lng="en"><![CDATA[corporate volunteering]]></kwd>
<kwd lng="en"><![CDATA[IBEX 35]]></kwd>
<kwd lng="en"><![CDATA[employee volunteering]]></kwd>
<kwd lng="en"><![CDATA[organizational citizenship behavior]]></kwd>
<kwd lng="en"><![CDATA[corporate brand]]></kwd>
</kwd-group>
</article-meta>
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