<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1390-7697</journal-id>
<journal-title><![CDATA[Revista Científica y Tecnológica UPSE (RCTU)]]></journal-title>
<abbrev-journal-title><![CDATA[RCTU]]></abbrev-journal-title>
<issn>1390-7697</issn>
<publisher>
<publisher-name><![CDATA[Universidad Estatal Península de Santa Elena]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1390-76972024000200112</article-id>
<article-id pub-id-type="doi">10.26423/rctu.v11i2.845</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Evaluación de la calidad de los sitios web de universidades en Ecuador durante el año 2023 mediante Análisis de Componentes Principales]]></article-title>
<article-title xml:lang="en"><![CDATA[Assessment of the quality of university websites in Ecuador during 2023 using Principal Component Analysis.]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Córdova Morán]]></surname>
<given-names><![CDATA[Jorge Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pacheco Mendoza]]></surname>
<given-names><![CDATA[Silvia Rosa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Estatal de Milagro  ]]></institution>
<addr-line><![CDATA[Milagro Guayas]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Estatal de Bolívar  ]]></institution>
<addr-line><![CDATA[ Bolivar]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>11</volume>
<numero>2</numero>
<fpage>112</fpage>
<lpage>120</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S1390-76972024000200112&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S1390-76972024000200112&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S1390-76972024000200112&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este artículo presenta los resultados de la evaluación de la calidad de los sitios web oficiales de las 62 universidades y escuelas politécnicas del Ecuador. El estudio es de tipo exploratorio, correlacional y de corte transversal, y analiza la estructura, el diseño, la información y las herramientas dispuestas en los sitios web oficiales de estas instituciones a través del análisis de contenido. La metodología aplicada inicia con una exhaustiva revisión bibliográfica sobre herramientas, métodos y técnicas para evaluar la calidad de los sitios web, a partir de esta revisión se construyó una herramienta heurística formada por 55 indicadores de calidad, que verifican la existencia y funcionalidad de las características propias de los sitios web. Para el procesamiento de datos, se empleó la técnica del Análisis de Componentes Principales a través del lenguaje de programación R, esto permitió identificar 6 componentes principales que explican el 53,85% de la variabilidad de los datos. Además, con la generación de gráficos HJ-Biplot, se logró explorar las correlaciones de los indicadores de calidad de manera gráfica y comparar las similitudes y diferencias de los sitios web analizados, así también, se logró identificar áreas de excelencia y los aspectos que requieren mejoras en el diseño de estas plataformas. Los resultados alcanzados subrayan que un diseño web bien pensado se distingue por ser intuitivo y funcional, lo que mejora de manera considerable la imagen digital y la reputación de la Institución de Educación Superior. Así mismo, se evidencia que las instituciones con sitios web mejor valorados, transmiten una mayor confianza institucional y generan una mayor satisfacción entre los estudiantes, lo que demuestra que existe una relación positiva entre un diseño web de calidad y la percepción positiva de la institución.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article presents the results of the evaluation of the quality of the official websites of 62 universities and polytechnic schools in Ecuador. The study is exploratory, correlational, and cross-sectional, and analyzes the structure, design, information, and tools available on the official websites of these institutions through content analysis. The methodology begins with an extensive literature review on tools, methods, and techniques to assess website quality. Based on this review, a heuristic tool was developed consisting of 55 quality indicators that verify the existence and functionality of the essential features of the websites. Data processing was carried out using the Principal Component Analysis (PCA) technique with the R programming language, which allowed the identification of six main components explaining 53.85% of the data variability. Additionally, the generation of HJ-Biplot charts enabled the graphical exploration of the correlations between the quality indicators and the comparison of the similarities and differences of the websites analyzed. This also helped identify areas of excellence and aspects that require improvement in the design of these platforms. The results highlight that a well-thought-out web design is characterized by being intuitive and functional, which significantly enhances the digital image and reputation of higher education institutions. Furthermore, it is evident that institutions with better-rated websites convey greater institutional trust and generate higher satisfaction among students, demonstrating a positive relationship between quality web design and a positive perception of the institution.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Calidad web]]></kwd>
<kwd lng="es"><![CDATA[Análisis de Componentes Principales (ACP)]]></kwd>
<kwd lng="es"><![CDATA[Graphics HJ-Biplot]]></kwd>
<kwd lng="en"><![CDATA[Web quality]]></kwd>
<kwd lng="en"><![CDATA[Principal Component Analysis (PCA)]]></kwd>
<kwd lng="en"><![CDATA[HJ-Biplot charts.]]></kwd>
</kwd-group>
</article-meta>
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