<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1390-6631</journal-id>
<journal-title><![CDATA[Letras Verdes, Revista Latinoamericana de Estudios Socioambientales]]></journal-title>
<abbrev-journal-title><![CDATA[Letras Verdes]]></abbrev-journal-title>
<issn>1390-6631</issn>
<publisher>
<publisher-name><![CDATA[Facultad Latinoamericana de Ciencias Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1390-66312023000200086</article-id>
<article-id pub-id-type="doi">10.17141/letrasverdes.34.2023.5938</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Disposición a pagar por hoteles con ecocertificaciones en el contexto mexicano. Estudio comparativo a través de precios hedónicos]]></article-title>
<article-title xml:lang="en"><![CDATA[Willingness to pay for eco-certified hotels in the Mexican context. Comparative study through hedonic prices]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez-Rudi,]]></surname>
<given-names><![CDATA[Giselle]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sierra-Suárez]]></surname>
<given-names><![CDATA[Lya-Paola]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sablón-Cossío]]></surname>
<given-names><![CDATA[Neyfe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Anáhuac Veracruz  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Pontificia Universidad Javeriana  ]]></institution>
<addr-line><![CDATA[Cali ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Técnica de Manabí  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>02</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>02</month>
<year>2023</year>
</pub-date>
<numero>34</numero>
<fpage>86</fpage>
<lpage>100</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_arttext&amp;pid=S1390-66312023000200086&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_abstract&amp;pid=S1390-66312023000200086&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.senescyt.gob.ec/scielo.php?script=sci_pdf&amp;pid=S1390-66312023000200086&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las estrategias medioambientales en el turismo tienen como objetivo reducir el impacto negativo de este sector, a la vez que buscan alcanzar efectos positivos sobre su competitividad y rentabilidad. Sin embargo, aún existe un vacío de investigación en la literatura académica sobre la conexión entre las ecocertificaciones y los precios que los clientes pueden pagar por ese tipo de servicio. El artículo analiza la disposición a pagar de los huéspedes por habitaciones en hoteles amigables con el medio ambiente en México. Se centra en tres de los estados con mayor número de establecimientos hoteleros del país y con más ocupación turística: Quintana Roo, Veracruz y Jalisco. Se evalúan las diferencias entre la disponibilidad a pagar de los huéspedes por hoteles con ecocertificación entre estados, teniendo en cuenta la categoría del establecimiento. Se utilizan modelos de precios hedónicos para evaluar el efecto de la ecocertificación, junto a diferentes atributos del hotel. En el precio de una habitación, se recabó información de la base de datos Trivago y se estimaron las ecuaciones teniendo en cuenta técnicas de panel de datos. Los resultados muestran un efecto significativo en la disposición a pagar por hoteles con ecocertificaciones, con diferencias entre estados y categorías. Las limitaciones de esta investigación son el tiempo de recolección de datos y los lugares de aplicación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Environmental strategies in tourism reduce the negative impact of this sector while seeking to achieve positive effects on its competitiveness and differentiation. However, there is still a research gap in the academic literature on the connection between eco-certifications and the prices that clients are willing to pay for this type of service. This paper analyzes guests&#8217; willingness to pay for rooms in environmentally friendly hotels in Mexico. The study focuses on three of the states with the largest number of hotel establishments in the country: Quintana Roo, Veracruz, and Jalisco. The differences among the states regarding the willingness of the guests to pay for hotels with eco-certification were evaluated by taking into account the category of the establishment. Hedonic price models were used to evaluate the effect of both eco-certification and different hotel attributes on the price of a room. Information regarding prices was obtained from the Trivago database, and the equations were estimated by taking into account data panel techniques. The results show a significant effect on the willingness to pay for hotels with eco-certifications, with differences among states and categories. The limitation of this research is the time of data collection and the place of application.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[conservación natural]]></kwd>
<kwd lng="es"><![CDATA[gestión ambiental]]></kwd>
<kwd lng="es"><![CDATA[gobernanza]]></kwd>
<kwd lng="es"><![CDATA[industria hotelera]]></kwd>
<kwd lng="es"><![CDATA[política ambiental]]></kwd>
<kwd lng="es"><![CDATA[turismo sustentable]]></kwd>
<kwd lng="en"><![CDATA[environmental management]]></kwd>
<kwd lng="en"><![CDATA[environmental policy]]></kwd>
<kwd lng="en"><![CDATA[governance]]></kwd>
<kwd lng="en"><![CDATA[hotel industry]]></kwd>
<kwd lng="en"><![CDATA[natural conservation]]></kwd>
<kwd lng="en"><![CDATA[sustainable tourism]]></kwd>
</kwd-group>
</article-meta>
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