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Retos vol.14 n.27 Cuenca Apr./Sep. 2024  Press Release | | | | |
Analysis of the multidimensionality of brand equity for the banking sector: a study on generation Z
López-Rodríguez, Campo Elías; Sotelo-Muñoz, Johanna Katherine; Muñoz-Venegas, Ingrid Janeth; López-Aguas, Nicolás Fabián
| | | Prediction of online purchase behavior: an application of the S-O-R Model
Csoban-Mirka, Eugenia; Esqueda-Henríquez, Sofía; Ríos, Alfredo
| | | Satisfaction with online clothing shopping:an analysis of its antecedents
Cavazos-Arroyo, Judith; Máynez-Guaderrama, Aurora; Vargas-Salgado, María Marisela
| | | Factors influencing sustainable consumption behaviour in generation Z
Cristancho-Triana, Gerson Jaquin; Cancino-Gómez, Yezid Alfonso; Ninco-Hernández, Fabian Arley
| | | Are you what you pay? Analysis of price knowledge and consumer profiles
Flores-Rueda, Isabel Cristina; Sánchez-Macías, Armando; Peñalosa-Otero, Mónica Eugenia; Cheverría-Rivera, Sofía
| | | Navigating the Digital Landscape: factors shaping entrepreneurial dynamics in Saudi Arabia
Al-Ghazali, Basheer M.
| | | PLS-SEM for online shopping intention in the fashion sector in Ecuador
Margalina, Vasilica Maria; Jiménez-Sánchez, Álvaro; Cutipa-Limache, Alberto Magno
| | | Customer satisfaction in logistics: an analysis of chatbots in the leading companies of Colombia, Peru, and Ecuador
Santis, Pedro Ramos De
| | | Validation of an assessment instrument for Latin American projects
Arteaga-García, María Elizabeth; Portalanza-Chavarría, Cecilia Alexandra
| | | Banking regulatory framework in Ecuador and its impact on SME financing
Urdaneta-Montiel, Armando José; Zambrano-Morales, Ángel Alberto
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All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License
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