Adaptation versus standardization seen from the essential marketing paradigm
París, José Antonio
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Social advertising and its influence on the perception of social campaigns for the prevention of traffic accidents in Ecuador
Cárdenas-Rebelo, Amy; Orozco-Toro, Jaime Alberto
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Effects of Covid-19 on consumer behavior: Ecuador case
Ortega-Vivanco, Mayra
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Relationship between the principle of reciprocity and consumer engagement
Mejía-Giraldo, Juan F.
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Advertising transparency in the social media influencers
Guiñez-Cabrera, Nataly; Mansilla-Obando, Katherine; Jeldes-Delgado, Fabiola
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Use of SME marketing practices in Mexico City and their relationship to competitiveness
Saavedra-García, María Luisa; Demuner-Flores, María del Rosario; Choy-Zevallos, Elsa Esther
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Systematic literature review about key factors in the identification of business opportunities
Gamero, Harold; Ostos, Jhony
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Attitude, satisfaction and loyalty of customers in Municipal Savings Banks of Peru
Ramírez-Asís, Edwin Hernán; Maguiña-Palma, Misael Erikson; Huerta-Soto, Rosario Mercedes
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Analysis of relational marketing strategies in higher education institutions in Colombia and Spain
Gómez-Bayona, Ledy; Arrubla-Zapata, Juan Pablo; Aristizábal Valencia, Julián; Restrepo-Rojas, María José
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An exploratory framework for Entrepreneurship from an evolutionary perspective
Montiel-Méndez, Oscar Javier; Soto-Maciel, Argentina
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