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RETOS. Revista de Ciencias de la Administración y Economía
On-line version ISSN 1390-8618Print version ISSN 1390-6291

 

Table of contents
Retos vol.10 n.20 Cuenca Oct./Mar. 2020

Adaptation versus standardization seen from the essential marketing paradigm
París, José Antonio

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Social advertising and its influence on the perception of social campaigns for the prevention of traffic accidents in Ecuador
Cárdenas-Rebelo, Amy; Orozco-Toro, Jaime Alberto

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Effects of Covid-19 on consumer behavior: Ecuador case
Ortega-Vivanco, Mayra

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Relationship between the principle of reciprocity and consumer engagement
Mejía-Giraldo, Juan F.

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Advertising transparency in the social media influencers
Guiñez-Cabrera, Nataly; Mansilla-Obando, Katherine; Jeldes-Delgado, Fabiola

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Use of SME marketing practices in Mexico City and their relationship to competitiveness
Saavedra-García, María Luisa; Demuner-Flores, María del Rosario; Choy-Zevallos, Elsa Esther

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Systematic literature review about key factors in the identification of business opportunities
Gamero, Harold; Ostos, Jhony

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Attitude, satisfaction and loyalty of customers in Municipal Savings Banks of Peru
Ramírez-Asís, Edwin Hernán; Maguiña-Palma, Misael Erikson; Huerta-Soto, Rosario Mercedes

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Analysis of relational marketing strategies in higher education institutions in Colombia and Spain
Gómez-Bayona, Ledy; Arrubla-Zapata, Juan Pablo; Aristizábal Valencia, Julián; Restrepo-Rojas, María José

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
An exploratory framework for Entrepreneurship from an evolutionary perspective
Montiel-Méndez, Oscar Javier; Soto-Maciel, Argentina

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 

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