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RETOS. Revista de Ciencias de la Administración y Economía
On-line version ISSN 1390-8618Print version ISSN 1390-6291

 

Table of contents
Retos vol.7 n.13 Cuenca Apr./Sep. 2017

Marketing communication in Spanish retailer company Mercadona
Marín Dueñas, Pedro Pablo; Lozano Fernández, Jesús

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Gamification in mobile applications for banking services in Spain
Torres-Toukoumidis, Ángel; Marín-Mateos, Pilar

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Marketing techniques of the elite soccer clubs in the social media
Cano Tenorio, Rafael

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
SMEs as an economic model in the creation of communication strategies
Hoyos Zavala, Alfredo; Lasso de la Vega, María del Carmen

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Personal interaction and its effect on the purchase decision
Álvarez Guale, Raúl; Villacrés Beltrán, Fabián

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia
Lalama Franco, Roma; Bravo Lalama, Andrés

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Structure, strategies and market power of Genomma Lab: study case
Vargas-Hernández, José; Muratalla-Bautista, Gabriela

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
The Inventory as a determinant in the profitability of pharmaceutical distributors
Asencio Cristóbal, Luis; González Ascencio, Edwin; Lozano Robles, Mariana

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
Organizational capacities to generate value: analysis of industrial sector
Ponce-Espinosa, Glenda; Espinoza, Diana L.; Ríos-Zaruma, Julio; Tapia C., Karla Gabriela

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 
The influence of poverty on Brazil’s economic growth, period 2000-2014
León Serrano, Lady; Cevallos Gamboa, Washington; Quito Vera, Álvaro

        · abstract in English | Spanish     · text in Spanish     · Spanish ( pdf )
 

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