| Table of contents Retos vol.7 n.13 Cuenca Apr./Sep. 2017 Press Release | | | |
Marketing communication in Spanish retailer company Mercadona Marín Dueñas, Pedro Pablo; Lozano Fernández, Jesús
| | Gamification in mobile applications for banking services in Spain Torres-Toukoumidis, Ángel; Marín-Mateos, Pilar
| | Marketing techniques of the elite soccer clubs in the social media Cano Tenorio, Rafael
| | SMEs as an economic model in the creation of communication strategies Hoyos Zavala, Alfredo; Lasso de la Vega, María del Carmen
| | Personal interaction and its effect on the purchase decision Álvarez Guale, Raúl; Villacrés Beltrán, Fabián
| | Social capitalism: a look at macroeconomic results from Ecuador, Peru and Colombia Lalama Franco, Roma; Bravo Lalama, Andrés
| | Structure, strategies and market power of Genomma Lab: study case Vargas-Hernández, José; Muratalla-Bautista, Gabriela
| | The Inventory as a determinant in the profitability of pharmaceutical distributors Asencio Cristóbal, Luis; González Ascencio, Edwin; Lozano Robles, Mariana
| | Organizational capacities to generate value: analysis of industrial sector Ponce-Espinosa, Glenda; Espinoza, Diana L.; Ríos-Zaruma, Julio; Tapia C., Karla Gabriela
| | The influence of poverty on Brazil’s economic growth, period 2000-2014 León Serrano, Lady; Cevallos Gamboa, Washington; Quito Vera, Álvaro
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