Abstract

SUAREZ BLANCO, María Macarena. Impact of COVID-19 on independent professionals in Uruguay: case study. RCUISRAEL [online]. 2022, vol.9, n.1, pp.101-116.  Epub Apr 10, 2022. ISSN 2631-2786.  https://doi.org/10.35290/rcui.v9n1.2022.468.

The purpose of this article is to demonstrate the impact caused by COVID-19 on various independent professionals working in the department of Maldonado (Uruguay), whether they were able to work as before or not, and the ways in which they managed to overcome the pandemic that affects the world. According to the above, it is established to study local and global news on the various economic, financial, tax and labor measures addressed in Uruguay, specialized bibliography on self-employment and professional branding; to try to understand the various facets that generated the same situation, the reactions of these and ways to overcome the crisis caused by the coronavirus. As part of the conclusions, different behaviors are visualized in the face of the same emergency, which is given by the measures, by the closure of various public agencies, suspension of activities and ways of performing the work.

Keywords : independent practice; branding; professional branding; healthcare crisis; Covid-19; coronavirus.

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