Resumen

RIVERA SALAS, Paola Eunice  y  NAVARRO SEQUEIRA, Melva Guadalupe. Infographics for the dissemination about the role of women: Pictoline, 2019. Podium [online]. 2021, n.40, pp.143-162.  Epub 19-Dic-2021. ISSN 2588-0969.  https://doi.org/10.31095/podium.2021.40.9.

Describe the use of infographics to spread messages about the role of women on the Pictoline company's official Facebook site. A quantitative, descriptive, transversal, and non-experimental approach was applied. In addition, an observation guide was applied on infographics census that dealt with the issue of the role of women published in 2019 by Pictoline on Facebook. Most infographics have a structure that facilitates the dissemination of content on the role of women and is supported by reliable sources. Furthermore, these graphic elements promote significant social interaction and enthusiasm among users from the publication of them. In conclusion, it is considered essential to develop research of this type that allows the size of audiences in digital environments to design more effective messages on the issue of women's empowerment, whether for commercial or social purposes.

Palabras clave : Infographic; role of women; social networks; social interaction; information dissemination; Pictoline.

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