SciELO - Scientific Electronic Library Online

 número40La sostenibilidad del endeudamiento público en Ecuador: Una visión de mediano plazoDesempeño económico-financiero 2010-2019 de empresas longevas en el Ecuador: ¿Avance o retroceso? índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados




Links relacionados

  • No hay articulos similaresSimilares en SciELO



versión On-line ISSN 2588-0969versión impresa ISSN 1390-5473


RAMOS GRIJALVA, Rubén Darío; NIETO AGUILAR, Wilson German  y  ZAPATA ALVAREZ, Alex Vinicio. Maintaining the culture, climate, identity and image in the Ecuadorian business. Podium [online]. 2021, n.40, pp.75-88.  Epub 19-Dic-2021. ISSN 2588-0969.

Maintaining the corporate culture, climate, identity and image in regards to intangible assets, is a business management model that has been used since mid-way through last century. Their actions are rendered invisible by the frequent error in organizations that over emphasize tangible assets. On the basis of a quantitative methodology this research is characterized as descriptive non-cross-sectional experimental; and although there have been similar publications in Ecuador in the last two years, according to an inquiry from Google Scholar, these are far from the present due to the fact that they result in analysis without synergistic approach. This study aims to verify, in the selected population, the level of preservation, spread and satisfaction regarding the companies’ efforts to manage intangible assets. Results show a surging willingness to preserve the intangible assets and conclusions are established based on the need of raising awareness for the diligence of them.

Palabras clave : Intangible assets; tangible assets; culture; climate; identity; image.

        · resumen en Español     · texto en Español     · Español ( pdf )