Maintaining the corporate culture, climate, identity and image in regards to intangible assets, is a business management model that has been used since mid-way through last century. Their actions are rendered invisible by the frequent error in organizations that over emphasize tangible assets. On the basis of a quantitative methodology this research is characterized as descriptive non-cross-sectional experimental; and although there have been similar publications in Ecuador in the last two years, according to an inquiry from Google Scholar, these are far from the present due to the fact that they result in analysis without synergistic approach. This study aims to verify, in the selected population, the level of preservation, spread and satisfaction regarding the companies’ efforts to manage intangible assets. Results show a surging willingness to preserve the intangible assets and conclusions are established based on the need of raising awareness for the diligence of them.

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