Abstract

MENDOZA, Eduardo Martínez; BRIANO TURRENT, Guadalupe del Carmen; CASTANON NIETO, Esther  and  SANCHEZ MACIAS, Armando. The use of Fintech by the Millennial Generation in Mexico. Podium [online]. 2021, n.39, pp.155-172.  Epub June 28, 2021. ISSN 2588-0969.  https://doi.org/10.31095/podium.2021.39.10.

The Fintech sector in Mexico has gained great relevance, this sector has shown an important 14% growth during 2019, with 660 companies and the generation of 60,000 job positions. This research aims to analyze the adoption of Fintech by the Millennials generation in the State of San Luis Potosí, Mexico. A convenience sample of 90 people was composed, their age range is between 20 and 50 years. A 30 question instrument related to the knowledge, use and management of Fintech was applied. The study is exploratory and a quantitative-correlational approach is adopted. The results show that Millennials adopt these technologies to a greater extent; one of the determining factors being the affordable cost compared to traditional banking. Respondents exhibit a preference for technological platforms to carry out their financial operations, instead of going to a bank branch.

Keywords : Fintech; Millenials; Disruptive Technologies; Financial Services; Traditional Banking; Mexico.

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