This work aims to analyze the effect that educational coaching has on the behavior of high school students from a private high school in Guayaquil. This study required Psychology professionals, certified in Coaching. The research presents a qualitative approach, with an experimental design of a longitudinal case study. One of the tools used was the GOAL, which allows achieving an adaptation of objectives of the subject who applies it. The sample consisted of those students who are in the last three high school years; they are between 15/17 years old and have a significant drop in their behavioral indices. The outcome showed a significant behavioral improvement, optimized in 20%. As a conclusion, this methodology tends to unleash the student´s potential, achieving a positive behavioral transformation.

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