Abstract

REDONDO MENDEZ, Andrea Carolina; PINZON MUNOZ, Carlos Andrés  and  OSPINA MARTINEZ, Oswaldo. Internationalization of cultural enterprises in Latin America. Podium [online]. 2020, n.38, pp.87-104. ISSN 2588-0969.  https://doi.org/10.31095/podium.2020.38.6.

This research purports to identify cultural entrepreneurship’s cooperation strategies in Latin America; such strategies permit entrepreneurship´s internationalization. The research had a descriptive and correlational focus and had a quantitative and non-experimental methodological design. This design facilitated identification of systemic thought as a starting point for the development of collaborative work within the cultural sector. Four hundred and fifty businessmen were surveyed; they belonged to Latin-American Cultural Industries. The main finding and conclusion was the achievement of priority identification in connection with entrepreneurship´s applicability and reconnaissance. It became evident that those who achieved internationalization did so either by using strategic alliances or by reaching foreign markets by means of their own financing. Lack of government support caused both networking and cross-border cooperation to be the main strategies to achieve entrepreneurship´s internationalization.

Keywords : internationalization; creative entrepreneurship; networks; cooperation; strategies; culture..

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