Abstract

PAZMAY RAMOS, Segundo Gonzalo. Internal communication improvement in footwear companies in Ecuador´s province of Tungurahua. Podium [online]. 2019, n.36, pp.23-34. ISSN 2588-0969.  https://doi.org/10.31095/podium.2019.36.2.

The object of this study is to evaluate a proposal for internal communication improvement; a prescriptive quantitative research was conducted in preparing said proposal which was submitted the companies that belong the la Cámara Nacional de Calzado (CALTU) in 2016 and 2018. The instrument that was used obtained Cronbach Alfa of 0.78 and its convergent and discriminating validity was confirmed. Results show that internal communication is descending, normative and prevails the formal channel. Internal communication network chain is fundamentally a social process which provides maintenance and information. No differences that are statically significant were found in the two evaluation years. As a conclusion, effective enabling implies a systemic perspective and a global organizational intervention that will generate permanent changes in internal communication.

Keywords : Descriptive research; comparative study; internal communication; communication strategy; organizational communication; workplace environment.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )