Resumo

AREVALO VELEZ, Verónica Lucía. City Brand Manta. Graphic Culture and Local Identity in a Cosmopolitan Intermediate City. Ñawi [online]. 2025, vol.9, n.1, pp.203-213. ISSN 2588-0934.  https://doi.org/10.37785/nw.v9n1.a12.

This article analyzes the cultural, graphic, and identity components that distinguish the city of Manta (Ecuador) for the construction of its “city brand”. It explores how these elements are integrated into the tourism, industrial, commercial, fishing, and sports sectors, contributing to the city's cosmopolitan projection. Through a qualitative methodology that includes photographic surveys, interviews, and analysis in Atlas.ti, the characteristics that position Manta as a mediating city with demographic balance and urban plurality are revealed. The goal is to establish a city brand strategy that reflects the lifestyle of its inhabitants and their social, economic, and cultural interactions.

Palavras-chave : City brand; Manta; graphic identity; local culture; intermediate city.

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