Resumen

ULLOA LOPEZ, Lourdes Paola; OVIEDO ALVARADO, Alejandro  y  AUZ ESPINOZA, Diana. Semiotic analysis about the news published in social media from KotectiVOZ, a Ecuadorian new media. Ñawi [online]. 2020, vol.4, n.1, pp.47-59. ISSN 2588-0934.  https://doi.org/10.37785/nw.v4n1.a3.

In the present research we have analyzed the new formats in which the new media KolectiVOZ exposes its contents on the social networks Facebook and Twitter. For this, a semiotic analysis of the audio-visual text exposed by the medium in its space called Culopropismo has been carried out. In the research, concepts such as pragmatics, syntax and semantics were determined. This allowed that analysis to analyze the text as an element of a communication system, in which the context of the content plays an important role.

Palabras clave : KolectiVOZ; social media; semiotic; Facebook; Twitter..

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