Abstract

MORALES HOLGUIN, Arodi. The design method applied to advertising design, a look from complex systems. Ñawi [online]. 2020, vol.4, n.1, pp.13-31. ISSN 2588-0934.  https://doi.org/10.37785/nw.v4n1.a1.

Graphic design is a discipline with a succinct trajectory and an epistemic basis still under consolidation. In its as in its practice, the methods are a fundamental factor for obtaining graphic products, capable of satisfying the demands for which they are required; factor that, however, is usually poorly valued.

The research explores the design methods and their scope in the context of the current network society, from two approaches. One, the traditional causal and simplistic position, and the other, compared to that of complex systems, finding differences between them.

These scopes are applied to the advertising design, given its preponderance and impact in the current social, cultural, technological and commercial context, delineating from the complex systems a possible route of prospective application of its methods.

Keywords : Complexity; Designer; Graphic design; Methodology; System..

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