Abstract

CASTILLO, Yonimiler  and  LOPEZ, Bryam Stalin. GOOD PRACTICES OF SOCIAL INNOVATION IN INFORMAL BUSINESSWOMEN IN SININCAY PARISH, CUENCA CANTON, ECUADOR. Revista Chakiñan [online]. 2023, n.21, pp.63-76. ISSN 2550-6722.  https://doi.org/10.37135/chk.002.21.04.

This research aimed to analyze the good practices of social innovation of informal women traders in the parish of Sinincay, canton Cuenca, Ecuador, in their main economic activity. Under a mixed approach, theoretical and empirical methods were used, and the following techniques were applied: survey and focus groups. It was found that 26% of the women surveyed offer the "yapa" as an innovative action in sales; 42% keep going around the city to be closer to customers, and 31.6% use friendly treatment, as they consider that it facilitates their sales; in addition, it was assessed that their level of social innovation is of new principles.

Keywords : Social innovation; informal sector; country woman.

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