Abstract

PINEIRO, Eleder  and  DIZ, Carlos. CRACK CONSUMERISM FROM ART. A REFLECTION ON THE MASSES IN CONSUMPTION. Revista Chakiñan [online]. 2023, n.19, pp.251-268. ISSN 2550-6722.  https://doi.org/10.37135/chk.002.19.15.

In this reflective, critical, and essayistic text, a critique of mass consumption is made based on classic and contemporary authors of the Social Sciences in order to understand the process that has taken place from the Fordist era to the current state characterized by the uberization of the economy and schizo capitalism. As a result, various works of contemporary art were analyzed to discuss the role of art as a critic of mass consumerism and, at the same time, a generator of what Deleuze and Guatari conceptualize as desiring machines. A negative vision of consumption is exposed since the capacity of citizenship agency is atomized in multiple choices, never motivated by the individual will, but generated from a selfish and alienating system.

Keywords : Capitalism; consumer; contemporary art; alienation; neoliberalism.

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