Abstract

RAZA, Diego. IMPROVING COMMUNICATION IN SELF-EVALUATION PROCESSES OF QUALITY AT UNIVERSITIES. Revista Chakiñan [online]. 2020, n.10, pp.144-156. ISSN 2550-6722.  https://doi.org/10.37135/chk.002.10.10.

The objective of this reflection paper is to identify communication problems in university self-evaluation procedures and suggest actions to overcome them. The methodology used had a qualitative nature through the direct observation of communication in self-assessment processes in two Ecuadorian universities. From the identification of the main problems that, according to the literature, are presented in the communicative process, the experience observed at these two universities considered for this study is contrasted, and thus, recommendations are established to improve communication along with the processes of university quality self-assessment. The result of this study suggests that there are some communication problems in university self-evaluation such as: the use of one-way linear communication models, inaccurate message coding, use of euphemisms, defensive practices, isolation and self-absorption by evaluators and evaluated parts. From these results, actions that according to the theory could contribute to overcoming these problems are suggested. The importance of the study lies on the need to identify elements that influence university self-evaluation processes, and the way to handle them out.

Keywords : Communication; universities; quality assessment; self-assessment; accreditation.

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