Resumo

VALLEJO, Jhoanna; SAMANIEGO, Mariela  e  IBARRA, Jorge. EXPERIMENTAL DESIGN OF MODULAR SYSTEMS BASED ON THE ICONOGRAPHY OF PURUHÁ CERAMICS. Revista Chakiñan [online]. 2018, n.6, pp.5-26. ISSN 2550-6722.

The vestiges of the Puruhá culture are studied from various angles, mainly from the archaeological point of view. The last formal investigation dates back to 1927, carried out by Jijón y Caamaño. From the approach of the Design, there are few antecedents, considering its analysis pertinent because, among the objectives of this discipline, it is to promote cultural industries and particularly, processes for the digitalization of cultural goods. The investigation arises based on the analysis of visual elements of ceramic pieces, under the perspective of semiotic interpretation, based on theoretical contributions of the authors: Josef Estermann, Carlos Milla and Zadir Milla. The objective is to develop proposals for modular and super modular systems, applying laws and compositional categories of Design. The predominant method is the descriptive analytic; part of the digitalization of the selected ceramic pieces, applying bipartition and harmonic tripartition, compositional principles typical of Andean semiotics. The process continues with the application of a modular generation matrix, based on laws and design categories. The main result is the digital bank of modular and super modular systems, which could be used as an inexhaustible source of creative experimentation for the creation of graphic pieces, which will show the iconographic richness of the studied culture.

Palavras-chave : Puruhá; modular systems; Andean iconography; Andean semiotics.

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