Abstract

DE LA A RAMIREZ, Miguel Eduardo  and  VELEZ BERMELLO, Gabriela Lourdes. Infotication: Productive routines and content dissemination in the fanpage of the digital media Toledito TV. ReHuSo [online]. 2022, vol.7, n.2, pp.82-102.  Epub Aug 05, 2022. ISSN 2550-6587.  https://doi.org/10.5281/zenodo.6529354.

The way of being informed has changed rapidly, the media have gone digital, where it is evident that content constantly appears, but that among all the information, data and events that can be found on the sites, there are reliable searches and one that is not. This avalanche of content causes saturation of information. For this reason, the present study has the objective of analyzing the infoxication in the contents exposed in the fanpage of the digital medium Toledito Tv of the province of Santa Elena. This research exposes a qualitative approach with a descriptive, non-experimental design. In this study, a triangulation that is conceived with a digital ethnographic observation was applied to the study page, an in-depth interview with the director of the medium and a bibliographic analysis confrontation. As a result, it is evident that said digital native does not have correct guidelines within their productive routines for the production and dissemination of content, spreading information that is presented in their work, according to the virality of the moment, thus bringing a contribution negative to the overabundance of information on the web, with the presence of shallow and contrasted content.

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