Abstract

FEIJO CUENCA, Priscila; FEIJO CUENCA, Tito  and  MOREIRA VELEZ, Jhinson. Social factors driving entrepreneurship: a humanist approach to innovative business models. ReHuSo [online]. 2020, vol.5, n.1, pp.130-138.  Epub Apr 02, 2020. ISSN 2550-6587.  https://doi.org/10.5281/zenodo.6796151.

Entrepreneurship improves societies, energizes the economy, makes people independent economically and promotes employment, among other benefits. Hence the importance of undertaking a study that systematizes a good part of the processes that characterize this type of initiative. The generation of these practices fosters an integrated ecosystem where the foundation of everything is the human being. It is therefore necessary to approach the social processes that drive entrepreneurship from a humanistic perspective of the situation. In this way, market conditions, access to all types of businesses and the formation of entrepreneurial groups can be appreciated, taking into account essential social factors in these activities. One of the postulates is that the generation of employment and sources of income benefits human beings who are increasingly moving in a competitive world and eager to achieve a better financial future. In this sense, we must consider that Ecuador is a country where entrepreneurship has a powerful impact and great acceptance. These are business-oriented initiatives, products and all kinds of services. Along these lines, the present research offers, in addition, an empirical work where he gives account of innovative ideas and projects by students of the Faculty of Administrative and Economic Sciences of the Technical University of Manabí with the purpose of confronting theoretical aspects with the practice and real life of the future entrepreneurs. This highlights opportunities and the humanistic factor that can propose an economic independence and satisfaction of social needs. Other aspects that stand out, apart from money and business in entrepreneurship, are what characterizes the human being as its personal dimension, its culture, its ideology and the values that govern its behavior in contemporary society. This series of elements enrich the Ecuadorian entrepreneurial scenario, because by focusing on the humanist level it aims to achieve better productive projects and more relevant ideas that highlight identity and social values.

Keywords : Entrepreneurship; innovative projects; ideas; humanistic aspect; social values..

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