Abstract

MARQUEZ, Jorge; BURAU, Edgar; CEVALLOS, Iván  and  VASQUEZ, José. IMPORTANCE OF STRATEGIC COMMUNICATION IN THE SOCIALIZATION OF GOOD LIVING. ReHuSo [online]. 2018, vol.3, n.1, pp.81-90.  Epub Apr 22, 2018. ISSN 2550-6587.

Strategic communication is a fundamental tool to establish and maintain positive relationships between institutions or persons in order to achieve tangible and intangible goals for them. This research exposes the different axes where develops communication, its use and effectiveness particularly in the field of good living. Based on the concept of communication is defined the implementation of va rious strategies. In addition, exposed the practice of strategic communication in the dissemination of good living.

Keywords : Strategic communication; strategies; Good living; communication axes; effective communication.

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