SciELO - Scientific Electronic Library Online

 
vol.1 número52Nivel de satisfacción laboral del personal administrativo de Universidad San Gregorio de Portoviejo índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Revista

Articulo

Indicadores

Links relacionados

  • No hay articulos similaresSimilares en SciELO

Compartir


Revista San Gregorio

versión On-line ISSN 2528-7907versión impresa ISSN 1390-7247

Resumen

KYRYLOVA, Oksana; KRUPSKYI, Oleksandr P.  y  BAKHMETIEVA, Alla. La transformación del modelo lineal de Lasswell en el fútbol digital discurso: El nivel de comunicación de Youtube. Revista San Gregorio [online]. 2022, vol.1, n.52, pp.1-19. ISSN 2528-7907.  https://doi.org/10.36097/rsan.v0i52.2048.

The purpose of the article was to explain how the communicative specificity of the digital social media environment is changing the traditional Lasswell’s linear model. The changes that occur in the structural units of the model were explored. This complex was examined based on the material of 18 successful YouTube blogs dedicated to football. It was found that the modern ecosystem of sports journalism is undergoing significant transformations in terms of content and structure. And the fact that modern digital journalism is already perceived by users as a part of everyday life changes the roles of content creators and those who consume this content. The element “With What Effect?” remains relevant and the closest to the classic one, which, due to interactivity and the ability to maximally objectify the effectiveness of content in social media, in modern sports journalism can become the main conceptual factor of digital narrative.

Palabras clave : Lasswell’s communication model; football discourse; digital media narrative; online communication; YouTube vlogs..

        · resumen en Español     · texto en Español     · Español ( pdf )