SciELO - Scientific Electronic Library Online

vol.1 número51Effect of Perceptions of Professional Image on the Profession Preferences of Nursing Students: A Multi-Centered StudyEl consumo incidental de noticias en los estudiantes universitarios durante la pandemia índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados




Links relacionados

  • Não possue artigos similaresSimilares em SciELO


Revista San Gregorio

versão On-line ISSN 2528-7907versão impressa ISSN 1390-7247


LONGHI-HEREDIA, Sebastián-Alberto; QUEZADA-TELLO, Laddy-Liset; MORILLAS-ALCAZAR, José-María  e  GOMEZ, Ángel Hernando. Transmedia in the cultural agenda. Heritage dissemination strategies in the Spanish newspapers. Revista San Gregorio [online]. 2022, vol.1, n.51, pp.33-48. ISSN 2528-7907.

The digital content published by the press transformed the ways of bringing information to the audience. With the rise of virtual editions, a niche was created in social networks to (re)produce social representations with a fast content narrative (of ephemeral content, fast consumption and associated with audiovisual elements). The transmedia strategies (more attractive, dynamic and interactive) aided to capture the attention of the audience. This research analyzes the (re)production of the information disseminated from El País, El Mundo and 20 Minutos on Facebook, Twitter and Instagram, as well as cultural news in the context of the international day of Cultural Heritage. The descriptive statistics and content analysis allowed us to notice a simplistic transmedia treatment by the newspapers, favoring the multiplication of journalistic notes. The material cultural heritage was subject to natural and intangible implications during the period of study.

Palavras-chave : Digital journalism; cultural heritage; social networks; transmedia; social representations.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )