Resumen

RAMIREZ SANCHEZ, Verónica; SANDOVAL CARAVEO, María del Carmen  y  SURDEZ PEREZ, Edith Georgina. Diversity and organizational culture in a journalistic company during the covid-19 pandemic. Revista San Gregorio [online]. 2021, vol.1, n.48, pp.97-112. ISSN 2528-7907.  https://doi.org/10.36097/rsan.v0i48.1938.

The objective of this research was to carry out a diagnosis of the organizational culture and the social process called "customer service in daily collection" in a company dedicated to journalism in the state of Tabasco, Mexico. A qualitative methodology was applied with an ethnographic design; the determinants of diversity, the social system and the social process were analyzed. A SWOT analysis of the organizational culture in the journalistic company was carried out from the perspective of its social identity and from the cultural dimensions -collectivism, individualism, aversion to uncertainty, femininity and short-term orientation-. The results indicate that these factors reflect the existence of cultural barriers that prevent the integration and commitment of employees.

Palabras clave : Corporate culture; cultural dimensions; organizational diversity; journalistic company; social identity.

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