SciELO - Scientific Electronic Library Online

 número39Percepción de incapacidad vocal en docentes de unidad de educación superiorNotas a un texto explícito. Sobre lo jurídico en Nicolás Gómez Dávila índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados




Links relacionados

  • Não possue artigos similaresSimilares em SciELO


Revista San Gregorio

versão On-line ISSN 2528-7907versão impressa ISSN 1390-7247


CEDENO BRAVO, Mario Junior; INTRIAGO ZAMBRANO, Ernesto  e  ZAMBRANO VELEZ, Carmen Katerine. Ethics as a diferenciador element in the personal branding. Revista San Gregorio [online]. 2020, n.39, pp.191-202. ISSN 2528-7907.

As a result of an abundance of brands that dominate the markets and the ethical behavior of companies, this paper reflects on the personal brand. Just as in a product there are distinctive graphic signs, translated in human beings, these signs are intangible and equally distinctive. Through the bibliographic review and analysis of the information that addresses ethics and morals as virtues and added value in the construction of the individual, the present work aims to identify the values and attributes that comprise a brand in general and personal branding in In particular, useful elements to capture opportunities that generate differences that are above the competition within a company.

Palavras-chave : Labor competence; ethics in personal branding; personal branding values.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )